Strategisch management

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V. Hlupic

The Management Shift

gebondenEngels9781137352941 29-10-2014

Research shows that corporate life expectancy and performance have declined 75% in the last 50 years - organizations need a different approach if they are to survive, let alone thrive. Meer

74,19

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Matthew Crabbe

Myth-Busting China's Numbers

paperbackEngels9781137353191 17-4-2014

A good understanding of Chinese data gathering methods and reporting structures is invaluable to anyone with business or investment plans in China. This book tackles the veracity of Chinese statistics, raising awareness of abuses and problems in real-life examples that have occurred, and provides practical strategies to reduce risk in the future. Meer

31,49

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Coaching for Innovation

gebondenEngels9781137353252 2-5-2014

Making innovation in the workplace highly accessible, Coaching for Innovation presents a step-by-step guide which is full of practical tips, models, exercises and interviews with HR and business professionals. Meer

61,99

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Humanistic Marketing

gebondenEngels9781137353283 19-11-2013

Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation. Meer

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K. Wasylyshyn

Destined to Lead

gebondenEngels9781137357762 5-9-2014

In a field that's crowded with how-to coaching books and academic tomes on organization/leadership behavior, Destined to Lead breaks away from the crowd with its specificity and candor on how real cases unfolded in the hands in one of the world's most respected pioneers of executive coaching. Meer

61,99

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M. Roll

Asian Brand Strategy (Revised and Updated)

gebondenEngels9781137359162 7-7-2015

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. Meer

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Kenneth A. Loparo

Unpacking Open Innovation

gebondenEngels9781137359322 18-12-2013

Disintegrated or distributed innovation, collaborative innovation, collective invention, collegial innovation, free innovation, open knowledge disclosure, free knowledge disclosure: are these all the same thing? Meer

122,99

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M. Szymczak

Managing Towards Supply Chain Maturity

gebondenEngels9781137359650 23-10-2013

This text takes a view of the crucial issues involved in supply chain management. The discussion introduces the concept of risk, information and social capital management that will ensure supply chain excellence and maturity according to the Poirier's model. Meer

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S. Hout

Survival to Growth

gebondenEngels9781137359766 18-10-2013

Survival to Growth explores human nature and illustrates how occupational goals and objectives can be achieved by applying a basic organizational approach while upgrading the skill level of each company employee. Meer

49,79

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D. Welsh

Creative Cross-Disciplinary Entrepreneurship

gebondenEngels9781137360793 10-12-2014

Creative Cross-Disciplinary Entrepreneurship responds to educational demands created through dramatic changes in the nature of business, by describing how to develop a cross-disciplinary curriculum in Entrepreneurship that further increases students' knowledge base in specific areas of interest and the development of an 'entrepreneurial mindset. Meer

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A. Furnham

The Resilient Manager

gebondenEngels9781137361066 29-10-2013

Resilient people are happier, healthier, and more productive. Psychologist and business writer Adrian Furnham takes a sideways and entertaining look at the challenges of being a leader, demonstrating how resilience can be honed, developed, and used as a personal life raft to keep afloat in the face of adversity. Meer

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V. Miroshnik

Organizational Culture and Commitment

gebondenEngels9781137361622 29-11-2013

Formation of company citizenship leads to success for the multinational companies by creating psychological alignments of the employee. This, therefore, should be considered as the international strategy of a multinational firm to create unique resources for competitive success. Meer

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Leadership Development for Interprofessional Education and Collaborative Practice

gebondenEngels9781137363015 5-2-2014

Leadership Development of Interprofessional Education and Collaborative Practice is an edited compilation of chapters written by international medical and health professional experts. Meer

122,99

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Weiwei Ji

Exploring Cross-Cultural Competence in East Asia

gebondenEngels9781137363091 5-11-2013

How could hybrid organizations and leaders improve effectiveness in order to increase the chances of success for their business organizations in East Asia? Meer

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A. Styhre

Professionals Making Judgments

gebondenEngels9781137369567 31-10-2013

Professionals Making Judgments examines the role of judgment in professional work. The book makes the argument that too many studies of professionalism put emphasis on rational decision making. Meer

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B. Simpfendorfer

The Rise of the New East

gebondenEngels9781137370051 27-6-2014

Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment. Meer

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C. Giachetti

Competitive Dynamics in the Mobile Phone Industry

gebondenEngels9781137373694 22-7-2013

This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions. Meer

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M. Barney

Leading Value Creation

gebondenEngels9781137373717 18-12-2013

Every business discipline has a unique vantage point on value creation and destruction, and while specialists have devised solutions, leaders rarely use them because of the inherent complexity in trying to understand which parts fit together to help them achieve goals. Meer

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Q. Langley

Brandjack

gebondenEngels9781137375353 29-5-2014

Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Meer

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P. Vogel

Generation Jobless?

gebondenEngels9781137375933 11-3-2015

Offering guidance on the opportunities and threats for future generations, and featuring interviews with business leaders, this book provides a constructive look at change. Meer

43,69

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