Q. Langley
Brandjack
How your reputation is at risk from brand pirates and what to do about it
Gebonden Engels 2014 9781137375353
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.
Specificaties
ISBN13:9781137375353
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Strategisch management, Strategisch management, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
1. Brand and reputation
2. Issues and crises 3. How digital technologies have turned organizations upside down 4. 140 case studies of brandjacking 5. Engagement and transparency how to turn your organization inside out 6. 11 rules for dealing with brandjacking
2. Issues and crises 3. How digital technologies have turned organizations upside down 4. 140 case studies of brandjacking 5. Engagement and transparency how to turn your organization inside out 6. 11 rules for dealing with brandjacking
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan