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Samuelson Appau

Marketing Brands in Africa

gebondenEngels9783030772031 12-9-2021

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Meer

212,41

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Theo Lieven

Brand Gender als Markenpersönlichkeit

paperbackDuits9783031331251 1-5-2023

Dieses Buch untersucht Möglichkeiten, die wichtigste Eigenschaft einer Marke, nämlich ihren Wert, zu steigern. Mit dem Fokus auf das Brand Gender analysiert Theo Lieven, wie sich die Projektion von Persönlichkeitsmerkmalen auf Marken auswirkt und wie Marken sich damit effektiv und effizient führen lassen. Meer

79,49

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Enlightened Marketing in Challenging Times

gebondenEngels9783030425449 18-9-2020

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Meer

180,99

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Enlightened Marketing in Challenging Times

paperbackEngels9783030425470 18-9-2021

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Meer

180,99

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New Technologies in Luxury Consumption

gebondenEngels9783031260810 13-5-2023

This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Meer

50,32

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Cody T. Havard

Rivalry and Group Behavior Among Consumers and Brands

gebondenEngels9783030852443 18-9-2021

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences. Meer

78,51

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Integrated Marketing Communications

paperbackEngels9783030764159 4-1-2022

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Meer

71,46

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Omni-personal Luxury

paperbackEngels9783030857714 4-12-2022

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Meer

47,50

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Tatiana Gladkikh

Luxury Yachting

gebondenEngels9783030864057 19-11-2021

This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special interest tourism (SIT), luxury yachting is an exclusive area of tourism and practice which operates in a relatively small and niche environment. Meer

198,31

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Tatiana Gladkikh

Luxury Yachting

paperbackEngels9783030864088 20-11-2022

198,31

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Data Analysis, Machine Learning and Knowledge Discovery

paperbackEngels9783319015941 9-12-2013

Data analysis, machine learning and knowledge discovery are research areas at the intersection of computer science, artificial intelligence, mathematics and statistics. Meer

120,99

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Green Marketing in Emerging Markets

gebondenEngels9783030740641 18-8-2021

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. Meer

212,41

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Digital Transformation in Journalism and News Media

gebondenEngels9783319277851 10-5-2017

This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. Meer

216,99

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Christiane Prange

Market Entry in China

gebondenEngels9783319291383 24-5-2016

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Meer

84,99

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Social Networks and the Economics of Sports

paperbackEngels9783319376141 10-9-2016

This book presents recent research developments in social networks, economics, management, marketing and optimization applied to sports. The volume will be of interest to students, researchers, managers from sports, policy makers and as well athletes. Meer

120,99

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Customer Knowledge Management

paperbackEngels9783319381404 23-8-2016

Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Meer

60,99

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Green Marketing in Emerging Economies

gebondenEngels9783030825713 4-1-2022

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Meer

198,31

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Green Marketing in Emerging Economies

paperbackEngels9783030825744 5-1-2023

198,31

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Ogechi Adeola

Digital Service Delivery in Africa

paperbackEngels9783030839116 8-2-2023

The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. Meer

184,22

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Digital Transformation in the Cultural Heritage Sector

gebondenEngels9783030633752 26-3-2021

This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. Meer

180,99

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