,

New Technologies in Luxury Consumption

Evidences from Research and Implications for Marketing Strategies

Gebonden Engels 2023 9783031260810
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Beginning with a detailed overview on current prominent technologies and their current uses in luxury, the book goes on to present experimental studies on luxury fashion, luxury tourism, luxury food and luxury real estate industries. Each chapter contributes to the design of a final diagnostic model that guides readers and managers through strategic marketing planning.

Specificaties

ISBN13:9783031260810
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer International Publishing

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Inhoudsopgave

<p>Chapter 1: Introduction<br>Chapter 2:&nbsp;The issue of integrating new technologies in luxury marketing. A literature review<br>Chapter 3:&nbsp;Integrating smart objects and artificial intelligence in luxury fashion retail. The role of consumers’ status consumption orientation<br>Chapter 4:&nbsp;Integrating new technologies in luxury hospitality experiences. The effects of luxury hotel communication focus (traditionality vs. modernity), and consumers’ materialism<br>Chapter 5: Integrating smart objects and artificial intelligence in real-estate: Luxury real-estate communication focus (prestigiousness vs. “smartness”), and the role of consumers’ conspicuous consumption orientation<br>Chapter 6:&nbsp;Integrating smart objects and artificial intelligence in real-estate: Luxury real-estate communication focus (prestigiousness vs. “smartness”), and the role of consumers’ conspicuous consumption orientation<br>Chapter 7:&nbsp;Integrating new technologies in aesthetic clinical surgery: The role of consumers’ vanity<br>Chapter 8:&nbsp;Conclusions</p><div><div><div> </div> </div> </div>

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        New Technologies in Luxury Consumption