Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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Find your drive and redefine your business priorities
Breakpoints is the business owner′s guide to regaining your passion and driving your business forward. Meer
Are you ready for the next global economic disruption?
Blind Spots outlines the way forward for companies who want to get early–mover advantage on this new $28 trillion economy. Meer
The quick–and–easy guide to effective social media marketing
Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. Meer
Pragmatism is enjoying a renaissance in management studies and the social sciences. Once written off as amoral, relativist and opposed to the ideals of Truth, Reason and Progress, it is now regaining influence in public policy, international relations and business strategy. Meer
New York Times bestselling author of The Everything Store Brad Stone takes us deep inside the new Silicon Valley. Ten years ago, the idea of getting into a stranger’s car, or walking into a stranger’s home, would have seemed bizarre and dangerous, but today it’s as common as ordering a book online. Meer
Over 525,000 Copies of the Portable MBA Series Sold
Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field
This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all–star team of teachers, authors, and consultants. Meer
Practical cross–functional coverage of the entire product development process from idea generation through delivery of the final assembled product.
Includes sections on benchmarking and changing your new product development process and managing your product portfolio. Meer
In today's highly competitive and dynamic business environments, corporations can no longer afford to rely on the static strategic management constructs of the past. Meer
Tools and techniques from today′s leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett–Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia
"Patrick Sullivan . Meer
The dominant shareholder-value model has led to mismanagement, market failure and a boost to regulation, as spectacularly demonstrated by the events surrounding the recent financial crisis. Meer
Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. Meer
This step–by–step, hands–on guide explains how to reduce time to market for new products and effectively meet customer′s needs. Demonstrates how to take advantage of the latest development tools and product design, use such proven techniques as robust design and QFD and assess and select the appropriate combination of tools, methodologies and strategies. Meer
Since the early 1990s, research and discovery collaborations between biotechnology and pharmaceutical companies have increased to the point that they now provide more than half of the total capital invested in the biotechnology sector. Meer
Engineering and Product Development Management is a practical guide to the components of engineering management, using a holistic approach. It will help engineers and managers understand what they have to do to improve the product development process by deploying new technology and new methods of working in concurrent teams. Meer
Is it possible to teach someone to be an entrepreneur? Is innovation something that can be assessed and taught in a classroom? Teaching Innovation and Entrepreneurship answers these and other questions by focusing on a teaching experiment in Singapore at Nanyang Technological University, wherein classes of English-speaking Singaporeans and Mandarin-speaking students from the People's Republic of China were subjected to an 'entrepreneurial eco-system'. Meer
Entrepreneurship is changing. Technology and social networks create a smaller world, but widen the opportunity horizon. Today's entrepreneurs build organisations and create value in entirely new ways and with entirely new tools. Meer
Can you imagine your organisation as a Ferrari or a McLaren, a Toyota or a Force India? Your management team as a pit crew? Your sales force as the race team and your marketing and research department as the design studio creating a Formula 1 car? Meer
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