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What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. Meer
Confronting the wide range of factors that management face in relation to global changes, this volume focuses on the implication of these changes for organizations. Meer
How the future of work impacts your present career, and what you can do to take advantage of artificial intelligence rather than have it replace you. Meer
This innovative book contains key works which examine the current operations of large firms in the global economy. It explores vital areas of international strategy such as knowledge management, international transfer pricing, international joint ventures and alliances and issues of cross-border governance. Meer
In The Biotechnologists, a series of outstanding biotechnology entrepreneurs - from the USA, the UK and continental Europe - tell their own stories of how they played a part in the evolution of the biotechnology companies they founded and/or now run. Meer
Discover how to become an effective strategic thinker.
Some people seem to achieve the best results, again and again. Is it luck? Or is it strategy? Meer
Lecturers and researchers in the areas of industrial engineering, quality management and business development, and middle and higher management in business or technology- oriented positions, will find this book invaluable. Meer
Ian Maxwell applies decades of research and application to present a novel approach to innovation, with an emphasis on sustainable and renewable practices that benefit many, and not just a handful of executives and shareholders. Meer
Enterprise Architects, in their endeavor to achieve Enterprise Integration, have limited guidance on how best to use Enterprise Models and Modeling Tools to support their practice. Meer
of the Architecture Forum, and to the evolution of TOGAF, to ensure that others make a fair contribution in return. So much for legal necessities. I turn now to the additional information and resources that I hope the reader will ? Meer
Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Meer
International Federation for Information Processing The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication. Meer
This book aims at providing a deep insight into the energy usage in the energy intensive metal industry and the methodology for efficiency assessment. Meer
hand. Indeed, we do not easily move out of one mind-set into another. What we believe to be true given our particular experience often seems to be the only truth. Meer
One of the keys to successful business process engineering is tight alignment of processes with organisational goals and values. Historically, however, it has always been difficult to relate different levels of organizational processes to the strategic and operational objectives of a complex organization with many interrelated and interdependent processes and goals. Meer
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