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This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands. Meer
Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. Meer
This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. Meer
A series of calamities have, in the recent years, had an impact on business performance. This book explores strategies and business responses in times of crisis. Meer
This Elements introduces effectuation and explains its framework. Effectuation theory inverts several older approaches in the 'sciences of the artificial'. Meer
Most people marvel at the level of innovation demonstrated by the biopharmaceutical industry in bringing new products to the market – especially in the past 20 years. Meer
1. Propose the latest discoveries in terms of machine intelligence techniques and methods for cybersecurity and privacy;
2. Propose many case studies and applications of machine intelligence in various cybersecurity fields (Smart City, IoT, Cyber Physical System, etc)
3. Meer
The book offers comprehensive coverage of the essential topics, including machine Learning and Deep Learning for cybersecurity, blockchain for cybersecurity and privacy, security engineering for Cyber-physical systems, AI and Data Analytics techniques for cybersecurity in smart systems, trust in digital systems. Meer
Examining the negative consequences that arise from supply chain risks, such as production interruption and profit shrinkage, this book systematically explores firms’ responses to these risks in different practical situations. Meer
Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales industry, all of which challenge conventional sales models and promote visionary ways of thinking about sales and leadership. Meer
The book contains a blueprint on how to start a transformation initiative. Starting with a high-level overview of what companies are seeking to achieve with a transformation platform, the book describes the common approaches used in today’s business world. Meer
Despite the fact that there are many books on service improvement and many related to selling skills worldwide, there are few books on how service and selling are integrated and coordinated. Meer
This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes. Meer
This book shows how systematic strategic planning (SSP) can be used on real-world projects for professionals at any skill level. It illustrates how this systematic methodology and its analysis tools -- using workshop and brainstorming approaches -- can be easily understood and universally applied to any type of business. Meer
Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research. Meer
this book provides readings that could form the basis of daily meditation, consulted for perspective when a specific issue arises, or both. It seeks to instill a mindset of emotional intelligence that can then fuel the pursuit of meaningful, lasting change. Meer
this book provides readings that could form the basis of daily meditation, consulted for perspective when a specific issue arises, or both. It seeks to instill a mindset of emotional intelligence that can then fuel the pursuit of meaningful, lasting change. Meer
In this book, you will learn about: -- Lean thinking. -- Lean mindset. -- The four Lean rules and five Lean principles. -- The Lean transformation roadmap. Meer
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