Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Susan Durbin

Women Who Succeed

gebondenEngels9781137328250 2-11-2015

The number of women in senior management remains stubbornly low. Women Who Succeed examines the real life experiences of forty-six senior women who have 'made it' into senior management. Meer

61,99

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A. Kumar Sethi

The Business of Electronics

gebondenEngels9781137330420 19-11-2013

Electronics is an ever-changing field with an entrepreneurial spirit and a rich history, populated by some of the world's most famous companies and personalities. Meer

61,99

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Luxury Brands in Emerging Markets

gebondenEngels9781137330529 11-3-2014

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. Meer

171,79

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Beyond the Business Plan

gebondenEngels9781137332868 11-10-2013

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. Meer

55,89

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Krzysztof Obloj

The Passion and Discipline of Strategy

gebondenEngels9781137334930 15-8-2013

Utilises the experiences of the best companies and leaders in emerging and mature markets to highlight the necessary linkage of passion and discipline in an effective strategy process. Meer

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CRM Systems in Industrial Companies

gebondenEngels9781137335654 28-3-2014

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems. Meer

122,99

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Innovation and IT in an International Context

gebondenEngels9781137336125 23-4-2014

Innovation and IT are intertwined. In order to understand how, this book takes an interdisciplinary view of innovation in an international and digital world. Meer

122,99

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J. Sostrin

Re-Making Communication at Work

gebondenEngels9781137337061 7-11-2013

Almost 400 years ago philosophers John Locke and David Hume implicitly defined communication as a tool for the transmission of pure ideas, stating that the ideas themselves are what matter, not the way in which they are expressed and exchanged. Meer

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J. Kerr

The Executive Checklist

gebondenEngels9781137337436 21-1-2014

A guide for new executives that explores how to create an overarching, enterprise-wide transformative program. The book provides a best-practice checklist for 8 core areas: Strategy Setting, Technology Alignment, Business Renovation, Project Management, Communications Renewal, Employee Engagement, Staff Transformation, and Organizational Design. Meer

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R. Bews

Workshift

gebondenEngels9781137337467 16-12-2013

Workshift is a blueprint for organizations transitioning into the virtual workplace, where employees are always connected, and work is no longer a destination. Meer

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E. Hiltunen

Foresight and Innovation

gebondenEngels9781137337696 29-11-2013

Foresight and Innovation is a guide for readers that are interested about the future. The book introduces a concept of futurist thinking, which includes anticipating, innovating and communicating about the futures. Meer

147,39

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W. Messner

Making the Compelling Business Case

gebondenEngels9781137340566 22-11-2013

Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments. Meer

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M. Oyelere

The Impact of Political Action on Labour Movement Strength

gebondenEngels9781137341211 20-11-2013

In light of the decline of trade union membership and the role TU are expected to play in industrial relations, this book explores the consequences of government action and the economic policies on TU membership, investigating the forms of political action undertaken by TU and reviewing the conditions under which these actions succeed or fail. Meer

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Tourism Marketing for Developing Countries

gebondenEngels9781137342140 26-10-2015

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists . Meer

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D. Cushman

The 10 Principles of Open Business

gebondenEngels9781137347039 27-1-2014

The 10 Principles of Open Business is a practical guide to organizational design for the Twenty-First Century. Using case studies, the authors define the 10 principles of open business that organisations must adopt to both survive and thrive, and provide a practical method to assess the reader's own organization. Meer

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Moving to the Cloud Corporation

gebondenEngels9781137347466 13-12-2013

Drawing on an international survey of over 1,000 business and executives, this book provides a management perspective on cloud technology. It outlines the need to know information for strategic decisions on cloud technology including its capabilities, how it can be implemented securely and the way forward for the next ten years. Meer

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P. Formica

Stories of Innovation for the Millennial Generation: The Lynceus Long View

gebondenEngels9781137350084 12-8-2013

The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach. Meer

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Kenneth A. Loparo

Dynamic Capabilities

gebondenEngels9781137351272 29-11-2013

The concept of dynamic capabilities, especially in terms of organizational knowledge processes, has become the predominant paradigm for the explanation of competitive advantages. Meer

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R. Magalhães

Organization Design and Engineering

gebondenEngels9781137351562 10-12-2014

The key aim of the volume of original papers on the theory and practice of ODE featured in Organization Design and Engineering is to contribute towards overcoming the academic challenges stated above. Meer

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A. Simpson

The Brand Strategist's Guide to Desire

gebondenEngels9781137351814 12-3-2014

This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. Meer

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