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This book explores that in order to survive in the current dynamic and changing business environment, individuals need to analyse and ideate. This book provides analysis on this process involving investigating how and why changes take place and what they mean for society. Meer
This book serves as a comprehensive guide to understanding the theories and applications in managing the Asian fashion supply chain, presenting both quantitative and exploratory studies. Meer
While good data is an enterprise asset, bad data is an enterprise liability. Data governance enables you to effectively and proactively manage data assets throughout the enterprise by providing guidance in the form of policies, standards, processes and rules and defining roles and responsibilities outlining who will do what, with respect to data. Meer
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. Meer
This book explores how entrepreneurial networks provide the basis for individuals and firms to compete based on knowledge asymmetries. This book states that this is crucial in the increasingly interdependent world where social capital influences potential market performance. Meer
This book explores the implications of descriptive, predictive, and prescriptive digital enterprises and their practices for different functional domains and in different counties during COVID-19. Meer
This book enables readers to develop their own creative thinking and their teams' creative problem-solving skills to generate novel, useful and surprising ideas. Meer
This book informs and educates readers about sustainable development management, approaches and applications in manufacturing processes and presents the trends to the next economic and social paradigm: the Industry 5. Meer
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Meer
This book features state-of-the-art studies on the responsible innovation management. It illustrates the innovative methods from socio-economic and sustainable development dimensions and specifically mentions digitalisation’s dark side, technology application challenges and enterprises management issues. Meer
This book examines how Shanghai aims to improve public service provision by accelerating the use of artificial intelligence (AI) in the public sector. Meer
This book examines how Shanghai aims to improve public service provision by accelerating the use of artificial intelligence (AI) in the public sector. Meer
This book provides a comprehensive discussion on emerging technologies in the Halal industry including recent highlights on the cartel issue and market competition in the crises era. Meer
The 5th International Asia Conference on Industrial Engineering and Management Innovation is sponsored by the Chinese Industrial Engineering Institution and organized by Xi’an Jiaotong University. Meer
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