P. Rosengarten,
C. Stuermer
Premium Power
The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi
Gebonden Engels 2005 9781403998835
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
What is a Premium Car Brand? BMW: From Motorbike to Automobile Mercedes-Benz: The Inventor of the Automobile Porsche: The Sports Car Shop AUDI: Vorsprung durch Technik (Advantage by Technology) Co-operation, Competition and Perception of Premium Brands The Design-Innovation-Sector Matrix (DIS Matrix) Success Factors of Premium Brands Challenges for Premium Brands Insights for Other Companies and Industries Appendix: Premium Brands Theory
Anderen die dit kochten, kochten ook
-
Norbert Telders€ 69,95 -
Paul Krugman€ 109,87
-
Wim Hulleman€ 57,96
-
Bernard Remmelts€ 41,50
-
Mark Saunders€ 77,74
-
Brenda Westra€ 37,50
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan