. Rajagopal
The Butterfly Effect in Competitive Markets
Driving Small Changes for Large Differences
Paperback Engels 2015 9781349493128
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
Specificaties
ISBN13:9781349493128
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
PART I: ANALYZING MARKET CHAOS 1. Chaos in Markets 2. Reasoned Action and Planned Behavior 3. Managing Market Shifts PART II: BUILDING GLOBAL-LOCAL MARKETING EFFECTS 4. Market Trend Analysis 5. Consumer Value Management 6. Darwinism in Marketplace 7. Business Growth and Local Effects 8. Sustainable Marketing PART III: UNVEILING FUTURE EFFECTS 9. Social Psychology of Consumers 10. Challenges of Butterfly Effect
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan