M. Taillard,
Kenneth A. Loparo
Psychology and Modern Warfare
Idea Management in Conflict and Competition
Paperback Engels 2015 9781349467983
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Throughout history, both military and commercial entities around the world have utilized these methods, and even since the formalization of psychological operations during WW2 our methods have improved greatly, but we are still only touching the 'tip of the iceberg', so to speak, of what is truly possible.
Specificaties
ISBN13:9781349467983
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan US
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
PART I: INTRODUCTION PART II: A CRITIQUE ON CURRENT METHODS PART III: IDEA MODIFICATION 1. Introduction 2. Messages 3. Perception 4. Brainwashing 5. Trust and Identification 6. Interpersonal Conflict 7. Challenges and Limitations 8. Suggestions for Future Research PART IV: EMOTIONAL MODIFICATION 1. Introduction 2. Emotional Manipulation 3. Motivational Theory 4. Morale 5. Marketing and Branding 6. Theatrical Presence 7. Psychotropics 8. Challenges and Limitations 9. Suggestions for Future Research PART V: BEHAVIORAL MODIFICATION 1. Introduction 2. Disorders 3. Conditioning 4. Cross-Cultural Exploitation 5. Behavioral Intelligence 6. Organizational Manipulation 7. Direct Decision Influence 8. Challenges and Limitations 9. Suggestions for Future Research PART VI: CONCLUSION
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan