Competitive Dynamics in the Mobile Phone Industry

Name: Competitive Dynamics in the Mobile Phone Industry
Author: C. Giachetti

Gebonden Engels 2013 9781137373694

61,99

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Samenvatting

This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

Specificaties

ISBN13:9781137373694

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Economie, Strategisch management, Algemeen management

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Inhoudsopgave

List of Tables List of Figures Acknowledgements Introduction PART 1: COMPETITIVE DYNAMICS 1. Competitive dynamics research PART 2: COMPATITIVE DYNAMICS IN THE MOBILE PHONE INDUSTRY 2. Changes in industrial leadership over the life cycle of technology intensive industries: the role of technological discontinuities and firms' action aggressiveness 3. Competitive intensity and product line strategies in technology-based industries 4. Time to competitors' new technology imitation: Who is copied more quickly? 5. Lining up with competitors: Influence of multiple benchmarks on the adoption of new product technologies 6. Concluding remarks and new direction for competitive dynamics research in technology-based industries.