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Create Your Own Superfans

PaperbackEngels9789401482707 30-6-2022

Create your own Superfans is a clear and practical guidebook for successfully dealing with all matters related to brand ambassadors, recommendations and word-of mouth advertising. Meer

43,17

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Nartan Tyagi

explore Investing Innovate Strategize and Maximize Returns

PaperbackEngels9789356678569 23-5-2023

15,63

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Xinxun Wu

Development Report on China’s New Media

paperbackEngels9789811099403 25-7-2018

In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of traditional media. Meer

156,99

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Gohar F. Khan

Social Media for Government

gebondenEngels9789811029400 21-2-2017

This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Meer

156,99

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Segmentation in Social Marketing

gebondenEngels9789811018336 28-10-2016

This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. Meer

168,99

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Lisa Harrison

Unpacking Micro-Influence within the Australian Creative Sectors

gebondenEngels9789819759132 1-10-2024

This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. Meer

104,69

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Omar Hasan Salah

Critical Factors for Adoption of Customer Relationship Management

paperbackEngels9789819983209 16-12-2023

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. Meer

54,99

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Samyak Ramteke

The Complete Guide to Copywriting

PaperbackEngels9798886679038 25-4-2022

11,24

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Victor Palandi

Copywriting Descomplicado

PaperbackAnders9798224783113 19-1-2024

12,93

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Diego Adolfo Carrasco Gubernatis

The Digital Marketer's Playbook

paperbackEngels9798868805455 21-12-2024

Transition from traditional marketing to digital marketing and master a comprehensive range of topics within this field. This book offers a practical, step-by-step approach to managing digital marketing (with the help of experts) in the current landscape, making it a timely and valuable resource for marketers, business owners, and students alike. Meer

46,59

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Scot R (Medill-northwestern Univ, Usa) Wheeler

Architecting Experience: A Marketing Science And Digital Analytics Handbook

GebondenEngels9789814678414 19-2-2016

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Meer

96,18

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Anshuman Sharma

Sales Mantras

PaperbackEngels9798889512493 17-1-2023

14,16

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Atanu Adhikari

Services Marketing Issues in Emerging Economies

gebondenEngels9789811587863 25-2-2021

This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. Meer

180,99

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Atanu Adhikari

Services Marketing Issues in Emerging Economies

paperbackEngels9789811587894 25-2-2022

180,99

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Sam (Kotler Marketing Group, China) Wang

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

GebondenEngels9789811216978 7-9-2020

74,21

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Mark (The T1 Agency, Canada) Harrison

What Sponsors Want: An Inspirational Guide For Event Marketers

GebondenEngels9789811219016 18-9-2020

81,53

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Ashok (Nus, S'pore) Charan

Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

PaperbackEngels9789811274466 5-10-2023

81,53

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Ashok (Nus, S'pore) Charan

Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion

PaperbackEngels9789811274480 5-10-2023

81,53

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Ashok (Nus, S'pore) Charan

Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing

PaperbackEngels9789811274503 5-10-2023

81,53

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Expert Systems for Scanner Data Environments

paperbackEngels9789401057462 6-10-2012

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. Meer

120,99

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