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GebondenEngels9781138027367 9-4-2015
This proceedings volume contains papers presented at the 2014 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2014), covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality.  Meer
290,04
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781138383371 23-8-2018
No matter how many resources we consume we never seem to have enough. The Economics of Abundance is a balanced book in which Wolfgang Hoeschele challenges why this is so.  Meer
70,07
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GebondenEngels9781138412224 27-7-2017
Exceptional customer service is crucial to a successful phone-based business. Quality service can secure customer loyalty, while poor service can lose it.  Meer
254,79
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gebondenEngels9781118153406 3-2-2012
Secrets of the trade from the master of retail selling and sales training No Thanks, I′m Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy–to–learn practical money–making steps.  Meer
30,12
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137271471 31-10-2013
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.  Meer
80,29
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gebondenEngels9781137575708 24-11-2016
This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market.  Meer
68,09
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GebondenEngels9781138118836 18-4-2018
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.  Meer
297,15
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gebondenEngels9781137522696 13-9-2015
Since the recent international crises, the role and significance of international financial institutions (IFI) have been challenged. Some have argued that global financial institutions are inadequate and inefficient in performing their missions, and may be replaced by modern institutions with inclusive governance and a goal-focused approach.  Meer
61,99
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gebondenEngels9781137523365 30-6-2016
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces.  Meer
74,19
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gebondenEngels9781137523426 27-4-2017
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.  Meer
80,29
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GebondenEngels9781138457058 27-7-2017
Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers needs, the drug will fail to reach its intended market value.  Meer
254,79
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gebondenEngels9781118981146 22-5-2015
Youth is no longer an age it′s a commodity YouthNation is an indispensable brand roadmap to the youth–driven economy. Exploring the idea that youth is no longer an age it′s a commodity that′s available to everyone this book shows what it takes to stay connected, agile, authentic, and relevant in today′s marketplace.  Meer
27,34
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gebondenEngels9781137466679 15-5-2015
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.  Meer
43,69
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paperbackEngels9781137021007 7-8-2012
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok.  Meer
122,99
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gebondenEngels9781137333315 19-11-2013
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.  Meer
171,79
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paperbackEngels9781119771036 3-6-2021
43,98
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PaperbackEngels9781138032187 4-1-2017
Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value.  Meer
156,09
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9781119028659 8-5-2015
Bring Disney–level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience ­ the Walt Disney Company.  Meer
30,12
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paperbackEngels9781119094227 23-10-2015
Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success.  Meer
31,50
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781138412293 27-7-2017
For anyone ready to launch a successful career in sales for telecom equipment, services and technologies, or for veterans ready to break through to a higher level, this book provides a practical eight-step program for successful selling.  Meer
247,74
Verwachte levertijd ongeveer 11 werkdagen

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