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This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. Meer
Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online. Meer
This cutting-edge reference represents a new phase in the talkRA project—an initiative dedicated to improving the discipline of revenue assurance (RA) for communication providers. Meer
Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. Meer
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. Meer
For over four centuries, "Puritan" has been a synonym for dour, joyless, and repressed. In the tenth anniversary edition of Puritans at Play, Bruce Daniels reappraises the accuracy of this grim portrait by examining leisure and recreation in Colonial and Revolutionary New England. Meer
In today�s wireless environment, marketing is more frequently occurring at the server-to-device level�with that device being anything from a laptop or phone to a TV or car. Meer
This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand. Meer
It's not just the technology, the people, or the customers. It's all three, and more: call centers are not just places where calls arrive. They are a strategic business asset, the core of your business's customer relationship strategy. Meer
Today's support operations face greater responsibilities than the help desks of the 1990s. That's because customers expect 24x7 assistance on whatever channel they choose - no matter what type of products and/or services they buy. Meer
Traditionally, tourism media has referred to the image of destinations constructed through media texts such as brochures and postcards, with increasing attention towards other mediascapes such as films and television. Meer
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Meer
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Meer
Why on earth is economics perceived to come in only one or at best two different a-cultural if not a-moral guises? There are real, and many, alternatives to the economic mainstream. Meer
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Meer
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