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Pagina 56 van 3.735 resultaten

Steven Walden

Customer Experience Management Rebooted

paperbackEngels9781349956722 7-8-2018

Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools. Meer

50,25

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Kenneth A. Loparo

Executive Development Journeys

paperbackEngels9781349324569 3-6-2010

Summarizing the three main reasons why customized programs are commissioned, this book explains and explores the key aspects of successful development programs, with views from corporate sponsors, participants, faculty contributors and case studies of customised programs commissioned by 6 organizations. Meer

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Andrew Geoghegan

Effective Brand Building – Harness Strategy and Insight to Improve Brand Performance

paperbackEngels9781398618572 3-1-2025

52,90

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A. Prasad

Postcolonial Theory and Organizational Analysis: A Critical Engagement

paperbackEngels9781349387670 19-5-2003

This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations? Meer

155,81

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M. Sicard

Brand Revolution

paperbackEngels9781349437313 9-11-2012

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Meer

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John Desmond

Psychoanalytic Accounts of Consuming Desire

paperbackEngels9781349321780 28-11-2012

Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Meer

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John Westwood

How to Write a Marketing Plan – Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

paperbackEngels9781398619739 3-6-2025

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Meta-Luxury

paperbackEngels9781349333011 27-8-2016

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations. Meer

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. Rajagopal

Managing Social Media and Consumerism

paperbackEngels9781349448401 20-9-2013

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. Meer

127,66

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The Strategic Dimensions of Environmental Management

paperbackEngels9781349145669 1-1-1998

Ecology has become an integral part of the strategic context in which corporations operate. This book examines fully the strategic issues, concepts and tools which managers must understand to sustain their own business competitiveness as society evolves toward a new definition of progress. Meer

127,66

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Dennis W. Tafoya

Organizations in the Face of Crisis

paperbackEngels9781349455294 20-3-2013

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects. Meer

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Why People (Don’t) Buy

paperbackEngels9781349499878 13-4-2016

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right. Meer

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Richard Storry

Why People (Don’t) Buy

paperbackEngels9781349499885 18-8-2016

31,95

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Place Branding

paperbackEngels9781349311675 23-7-2009

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. Meer

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Michael R. Solomon

The New Chameleons – How to Connect with Consumers Who Defy Categorization

paperbackEngels9781398600041 3-2-2021

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Services Management

PaperbackEngels9781292042916 1-11-2013

For S ervices Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. Meer

83,74

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Michael Solomon

Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition

PaperbackEngels9781292153209 26-7-2017

95,13

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Organizational Strategy and Technological Adaptation to Global Change

paperbackEngels9781349146048 1-1-1998

Confronting the wide range of factors that management face in relation to global changes, this volume focuses on the implication of these changes for organizations. Meer

127,66

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Tom Blackett

Trademarks

paperbackEngels9781349147212 1-1-1998

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Meer

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W. Burgers

Marketing Revealed

paperbackEngels9781349358915 7-12-2007

This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. Meer

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