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Meta-Luxury

paperbackEngels9781349333011 27-8-2016

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations. Meer

78,53

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Lisa Nirell

The Mindful Marketer

paperbackEngels9781349481569 23-10-2014

It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. Meer

47,51

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J. Wan

Consumer Casualties

paperbackEngels9781349481835 6-11-2014

Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and other addictive practices. Meer

127,88

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Marketing to the Ageing Consumer

paperbackEngels9781349350957 12-1-2013

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Meer

57,38

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P. Kitchen

Integrated Brand Marketing and Measuring Returns

paperbackEngels9781349367054 27-8-2016

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. Meer

64,43

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D. Jackson

Sonic Branding

paperbackEngels9781349509775 1-1-2003

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. Meer

78,53

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M. Sicard

Brand Revolution

paperbackEngels9781349437313 9-11-2012

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Meer

64,43

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Principles of Marketing

PaperbackEngels9781292354996 23-7-2020

Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Meer

90,94

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Gary Armstrong

PLP_Principles of Marketing(Book+PLP), Global Edition

paperbackEngels9781292374338 29-10-2020

95,74

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S. Bridgewater

Football Brands

paperbackEngels9781349312856 29-4-2010

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. Meer

64,43

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Simon Anholt

Places

paperbackEngels9781349316281 18-11-2009

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. Meer

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L. Flores

How to Measure Digital Marketing

paperbackEngels9781349464883 1-1-2014

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Meer

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Nigel Walton

The Internet as a Technology-Based Ecosystem

paperbackEngels9781349936243 21-4-2021

This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. Meer

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Kenneth A. Loparo

Brand Avatar

paperbackEngels9781349299997 27-2-2009

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Meer

51,76

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Jenny Darroch

Marketing Through Turbulent Times

paperbackEngels9781349314720 23-10-2009

Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities. Meer

48,94

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Doyon

Revenue Revolution: Designing and Building a High– Performing Sales System

gebondenEngels9781394196371 5-12-2023

31,50

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Seddon

Get Growing: Get Clients, Grow Faster, and Spend L ess Time Selling

gebondenEngels9781394205844 16-4-2024

32,88

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LH Hayes

Marketing in Foodservice Operations, 1st Edition

paperbackEngels9781394208333 19-9-2024

120,20

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C. Torelli

Globalization, Culture, and Branding

paperbackEngels9781349462186 18-12-2015

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers. Meer

127,88

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John Goodman

Strategic Customer Service

PaperbackEngels9781400252879 17-12-2024

22,65

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