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Handbook of Marketing Scales

GebondenEngels9781412980180 26-1-2011

A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research. Meer

233,87

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H. Kelly-Holmes

Advertising as Multilingual Communication

gebondenEngels9781403917256 30-11-2004

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. Meer

64,43

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Marin Marinov

Marketing in the Emerging Markets of Central and Eastern Europe

gebondenEngels9781403947505 7-6-2005

The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. Meer

64,43

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Ian Chaston

Knowledge-Based Marketing

PaperbackEngels9781412900034 7-4-2004

Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. Meer

91,14

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Advertising

paperbackEngels9781412934299 22-10-2009

This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences. Meer

752,21

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The SAGE Handbook of Political Advertising

GebondenEngels9781412917957 3-8-2006

Examines the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. This book provides an overview and comparative chapters, and addresses the effects of political advertising on the voters and the systems of which it is a part. Meer

233,87

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Pro Logo

gebondenEngels9781403918253 10-10-2003

The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. Meer

64,43

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Sales Forecasting Management

PaperbackEngels9781412905718 8-2-2005

Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement, regression analysis, qualitative sales forecasting, and forecasting systems. Meer

208,51

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Marketing Essentials

PaperbackEngels9781408073681 19-2-2013

Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses. Meer

99,28

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D. Jackson

Sonic Branding

gebondenEngels9781403905192 6-10-2003

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. Meer

92,63

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The New Global Marketing Reality

gebondenEngels9781403905208 10-10-2003

Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities. Meer

64,43

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S Wright

Handbook of Organic and Fair Trade Food Marketing

gebondenEngels9781405150583 9-2-2007

The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case–histories and lessons from companies that have been successful in these areas, including Green & Black′s, Yeo Valley and Duchy Originals. Meer

263,04

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Eric Priezkalns

Revenue Assurance

GebondenEngels9781439851500 15-3-2011

This cutting-edge reference represents a new phase in the talkRA project—an initiative dedicated to improving the discipline of revenue assurance (RA) for communication providers. Meer

170,19

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Dr. Kyle Allison

Digital Marketing

onbekendEngels9781423249337 29-9-2023

12,54

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Jim Blythe

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

PaperbackEngels9781412930888 18-10-2006

Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures. Meer

28,03

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Edd Applegate

Strategic Copywriting

PaperbackEngels9781442244085 5-11-2015

A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media. Meer

80,45

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Dean K. Fueroghne

Law & Advertising

GebondenEngels9781442244887 1-3-2017

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Meer

138,24

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Essentials of Marketing

PaperbackEngels9781292429533 3-3-2023

A thorough insight into the core marketing concepts using real-life examples. Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues. Meer

74,14

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Marketing: Real People, Real Choices, Global Edition -- MyLab Marketing with Pearson eText

onbekendEngels9781292434391 29-8-2022

For undergraduate principles of marketing courses. Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Meer

68,14

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John Desmond

Psychoanalytic Accounts of Consuming Desire

paperbackEngels9781349321780 28-11-2012

Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Meer

64,43

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