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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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gebondenEngels9781118875353 20-6-2014
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world–renowned sales experts, set out to find the answer.  Meer
30,12
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gebondenEngels9781118883433 16-9-2014
Discover what′s possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business.  Meer
31,50
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gebondenEngels9781137444202 9-12-2014
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power.  Meer
57,38
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paperbackEngels9781119660484 25-9-2020
37,04
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gebondenEngels9781118823286 8-4-2014
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand.  Meer
32,88
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paperbackEngels9781349398140 15-9-1997
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.  Meer
127,88
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paperbackEngels9781402077531 31-12-2003
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand.  Meer
60,99
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PaperbackEngels9781412911498 19-3-2009
An unrivalled and entertaining introduction to the essentials of critical theory in marketing  Meer
73,10
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paperbackEngels9781412973823 5-10-2011
The first reference resource to bring both sports management and sports marketing all together in one place.  Meer
1.067,71
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gebondenEngels9781403936257 30-4-2004
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.  Meer
127,88
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PaperbackEngels9781408009239 25-2-2011
Intended primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. This book covers the range of international marketing topics, logically divided into four Parts that outlines the core concepts of international marketing, and discuses the environmental forces.  Meer
132,04
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PaperbackEngels9781292040356 8-11-2013
For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles.  Meer
81,34
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paperbackEngels9781349280223 12-10-2006
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.  Meer
64,43
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PaperbackEngels9781292040332 1-11-2013
For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products.  Meer
106,54
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GebondenEngels9781138416529 15-11-2017
In today�s wireless environment, marketing is more frequently occurring at the server-to-device level�with that device being anything from a laptop or phone to a TV or car.  Meer
240,69
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paperbackEngels9781292318219 6-11-2019
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.  Meer
117,34
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gebondenEngels9781461409076 31-8-2011
In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT) revolution on the content, delivery platforms, and overall business models of the media and entertainment landscape.  Meer
122,99
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paperbackEngels9781461346777 5-9-2012
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner.  Meer
120,99
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117,15
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paperbackEngels9781441938718 29-10-2010
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century.  Meer
180,99
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