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Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.

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Mondher Toumi

Introduction to Market Access for Pharmaceuticals

PaperbackEngels9781138032187 4-1-2017

Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value. Meer

156,65

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Erwan Rambourg

The Bling Dynasty

gebondenEngels9781118950296 31-10-2014

Why the luxury market′s fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Meer

44,13

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WA Chiaravalle

Branding For Dummies, 2e

paperbackEngels9781118958087 20-1-2015

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. Meer

31,60

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D Hanover

Experiential Marketing – Secrets, Strategies, and Success Stories from the World′s Greatest Brands

gebondenEngels9781119145875 17-6-2016

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half–century ago. Meer

33,01

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Routledge Handbook of Destination Marketing

PaperbackEngels9781032339139 13-6-2022

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3. Meer

61,83

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D. Sutton

Globalizing Ideal Beauty

paperbackEngels9781137021007 7-8-2012

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Meer

128,33

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M Mathos

101 Social Media Tactics for Nonprofits: A Field G uide

gebondenEngels9781118106242 28-2-2012

The ultimate social media field guide for nonprofits with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Meer

44,13

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Hit Brands

gebondenEngels9781137271471 31-10-2013

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Meer

78,81

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Luxury Strategy in Action

paperbackEngels9781349346530 2-12-2011

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. Meer

64,66

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Philipp Klaus

Measuring Customer Experience

paperbackEngels9781349477340 1-1-2015

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. Meer

64,66

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J. Wan

Consumer Casualties

paperbackEngels9781349481835 6-11-2014

Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and other addictive practices. Meer

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G. Foxall

Understanding Consumer Choice

paperbackEngels9781349511983 11-3-2005

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. Meer

128,33

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R. Boire

Data Mining for Managers

paperbackEngels9781349487868 30-10-2014

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes. Meer

64,66

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D. Giannetto

Big Social Mobile

paperbackEngels9781349488957 27-1-2015

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. Meer

29,29

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Creative Marketing

paperbackEngels9781349521081 10-11-2005

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Meer

128,33

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S. Rovai

Luxury the Chinese Way

paperbackEngels9781349711239 27-8-2021

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. Meer

85,88

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Steven Walden

Customer Experience Management Rebooted

gebondenEngels9781349949045 10-3-2017

Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools. Meer

50,51

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P. Kitchen

Marketing Metaphors and Metamorphosis

paperbackEngels9781349547098 1-1-2008

Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships. Meer

64,66

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Steven Walden

Customer Experience Management Rebooted

paperbackEngels9781349956722 7-8-2018

50,51

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Lydia Michael

Brand Love – Building Strong Consumer–Brand Connections

gebondenEngels9781398611306 3-7-2023

143,66

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Reclame en verkoop

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AI-selling - AI in het verkoopteam

Full System Marketing - ‘Waardevol boek voor B2B-marketeers’

Karakters in retail - De beste verhalen uit de Nederlandse mode en lifestyle retail

Telling is not selling - De kunst van een deal sluiten

De kunst van high end sales