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Rebekah Peeples Massengill

Wal–Mart Wars – Moral Populism in the Twenty–First Century

gebondenEngels9780814763339 25-3-2013

119,30

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Michael Serazio

Your Ad Here – The Cool Sell of Guerrilla Marketing

gebondenEngels9780814745472 5-4-2013

110,60

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Business Marketing: An Interaction and Network Perspective

gebondenEngels9780792395041 30-11-1995

Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. Meer

336,99

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Business-to-Business Marketing

GebondenEngels9780803959644 30-5-2001

This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. Meer

290,49

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Research traditions in marketing

gebondenEngels9780792393887 31-1-1994

Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named. Meer

276,99

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W.E. Duckworth

Contract Research

gebondenEngels9780792314493 30-9-1991

Proceedings of 1st Conference, Amsterdam, The Netherlands, February 26-27, 1990 Meer

120,99

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Expert Systems for Scanner Data Environments

gebondenEngels9780792390763 30-11-1990

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. Meer

120,99

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Agricultural Marketing and Consumer Behavior in a Changing World

gebondenEngels9780792398561 28-2-1997

As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. Meer

180,99

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Kenneth R. Davis

Furniture Marketing – Product, Price, and Promotional Policies of Manufacturers

paperbackEngels9780807868614 30-10-2011

67,11

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Bob Pearson

Storytizing

GebondenEngels9780692598146 5-12-2018

31,60

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Only Sales Guide You'll Ever Need

GebondenEngels9780735211674 11-10-2016

44,14

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Ric Willmot

Professional Services Marketing Wisdom

paperbackEngels9780730309994 27-5-2014

Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm in accounting, finance, law, or another field you know just how important marketing is to the success of your business. Meer

32,94

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Michel Kostecki

The Durable Use of Consumer Products

gebondenEngels9780792381457 30-6-1998

Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera tion? Meer

120,99

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James U. McNeal

Kids as Customers

GebondenEngels9780669276275 1-7-1992

No descriptive material is available for this title. Meer

96,68

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Howard Ibach

How To Write An Inspired Creative Brief, 3rd Edition

PaperbackEngels9780578808758 15-12-2020

19,77

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DS Mercer

Marketing 2e

paperbackEngels9780631196389 19-12-1995

Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Meer

60,83

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Crisis of Food Brands

GebondenEngels9780566088124 19-6-2009

Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. Meer

184,94

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John McMahon

The Qualified Sales Leader

PaperbackEngels9780578895062 18-6-2021

24,47

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Cases in Advertising and Marketing Management

GebondenEngels9780742538351 12-10-2006

173,52

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Cases in Advertising and Marketing Management

PaperbackEngels9780742538368 12-10-2006

60,44

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