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Developing a Market Orientation

PaperbackEngels9780761916932 18-5-1999

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. This book demonstrates the importance of market orientation on organizational culture, on strategy, and on tactics (the set of cross-functional activities directed at creating and satisfying customers). Meer

172,88

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John Philip Jones

The Ultimate Secrets of Advertising

PaperbackEngels9780761922445 5-12-2001

172,88

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Professional Services Marketing Handbook – How to Build Relationships, Grow Your Firm and Become a Client Champion

gebondenEngels9780749479183 3-3-2016

221,94

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Rethinking Prestige Branding – Secrets of the Ueber–Brands

gebondenEngels9780749479220 3-3-2016

169,75

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Donald A. Fuller

Sustainable Marketing

GebondenEngels9780761912187 16-3-1999

This comprehensive textbook and reference recognises marketing as the key to the success of ecologically sound products. Meer

290,49

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John Philip Jones

Advertising Organizations and Publications

PaperbackEngels9780761912378 20-4-2000

A guide to the 77 key organizations and publications in the field of advertising and marketing communications. Meer

76,39

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How Advertising Works

PaperbackEngels9780761912415 23-7-1998

This authoritative handbook of the research procedures which determine effective advertising brings together the theory and practice of advertising into a single 'knowledge bank'. Meer

201,53

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T Hopkins

Sales Closing For Dummies

paperbackEngels9780764550638 7-4-1998

Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. Meer

21,86

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T Hopkins

Sales Prospecting For Dummies

paperbackEngels9780764550669 3-4-1998

Prospecting finding and qualifying prospective clients is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves. Meer

20,47

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Z Ziglar

Network Marketing For Dummies

paperbackEngels9780764552922 18-12-2000

Network marketing has helped people all over the world achieve financial independence and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially lucrative business. Meer

23,25

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Eyecare Business

PaperbackEngels9780750672382 8-3-2001

Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare. Covers the basics of marketing, finance, strategy development, management, communication, and technology. Meer

75,99

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Leisure Marketing

PaperbackEngels9780750655507 15-12-2004

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. Meer

70,32

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Statistical Modeling for Management

GebondenEngels9780761970118 12-2-2008

The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Meer

275,41

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Jagdish N. Sheth

Designing Competitive Strategies for Global Marketing

gebondenEngels9780762305506 16-10-1998

150,60

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Advertising and Differentiated Products

gebondenEngels9780762308231 4-10-2001

180,17

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New-Product Diffusion Models

gebondenEngels9780792377511 30-9-2000

Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Meer

240,99

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Market Segmentation

gebondenEngels9780792386353 31-12-1999

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Meer

336,99

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Rebekah Peeples Massengill

Wal–Mart Wars – Moral Populism in the Twenty–First Century

paperbackEngels9780814763346 25-3-2013

47,95

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Rajeev Batra

Marketing Issues in Transitional Economies

gebondenEngels9780792384984 31-8-1999

As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Meer

120,99

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Marketing Management Support Systems

gebondenEngels9780792386155 30-4-2000

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Meer

120,99

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