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Pagina 190 van 3.823 resultaten

Jessica Aschemann-Witzel

Claims Auf Lebensmitteln Und Involvement

PaperbackDuits9783631590171 4-9-2009

72,18

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Zeshui Xu

Intuitionistic Fuzzy Aggregation and Clustering

gebondenEngels9783642284052 9-1-2013

This book offers a systematic introduction to the clustering algorithms for intuitionistic fuzzy values, the latest research results in intuitionistic fuzzy aggregation techniques, the extended results in interval-valued intuitionistic fuzzy environments, and their applications in multi-attribute decision making, such as supply chain management, military system performance evaluation, project management, venture capital, information system selection, building materials classification, and operational plan assessment, etc. Meer

168,99

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Handbook of Social Media Management

gebondenEngels9783642288968 7-6-2013

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Meer

240,99

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Relationship Marketing

gebondenEngels9783540669425 24-1-2000

Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. Meer

60,99

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Udo Koppelmann

Produktmarketing

paperbackDuits9783540671473 26-10-2000

Produktinnovationen sind ein wichtiger Schlüssel zum Überleben von Unternehmen. Dieses Buch zeigt dem Leser einen systematischen Weg, wie ein Produkt entwickelt, vermarktet, gepflegt und eliminiert werden kann. Meer

62,67

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Ralf Wagner

Marketing

paperbackDuits9783540874553 2-2-2016

Das Buch bietet Lesern einen kompakten Einstieg in das moderne Marketing. Dabei legen die Autoren besonderen Wert auf die Vermittlung eines elementaren Methoden- und Modellverständnisses. Meer

40,24

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Vithala R. Rao

Applied Conjoint Analysis

gebondenEngels9783540877523 12-3-2014

Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Meer

180,99

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The Relationship Marketer

paperbackEngels9783642444203 29-11-2014

In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. Meer

60,99

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Ashok (Nus, S'pore) Charan

Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics

PaperbackEngels9789811274527 5-10-2023

80,41

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John Heeley

Urban Destination Marketing in Contemporary Europe

GebondenEngels9781845414931 15-2-2015

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). Meer

141,85

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Lawrence Ellyard

Secrets of Spiritual Marketing, The – A complete guide for Natural Therapists to making money doing what they love

paperbackEngels9781846942242 30-10-2009

14,85

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Iain Ellwood

The Economist: Marketing for Growth

PaperbackEngels9781846689055 9-1-2014

Focuses on how marketers can and should make much more of a difference in making their companies more financially successful - and reap the rewards and recognition for that success. Meer

21,79

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Peter Holden

Marketing Communications in the Pharmaceutical Industry

GebondenEngels9781870905381 30-6-2004

This book examines the principal elements in the marketing communications process. It is helpful for all those involved in marketing communications in pharmaceutical Industry. Meer

260,90

Verwachte levertijd ongeveer 11 werkdagen

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Jim Blythe

Key Concepts in Marketing

GebondenEngels9781847874986 16-2-2009

The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing. Meer

184,20

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Tourism Branding – Communities in Action

gebondenEngels9781849507202 21-12-2009

153,46

Verwachte levertijd ongeveer 9 werkdagen

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Retailing

PaperbackEngels9781861525338 20-12-2001

128,85

Verwachte levertijd ongeveer 16 werkdagen

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Retail Marketing

PaperbackEngels9781861526021 28-3-2002

124,18

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Stephen Hewett

The Customer-Centric You

PaperbackEngels9781852526726 23-2-2011

A leading expert in the emerging field of 'customer-centricity' shows how it can be used to revolutionise business and personal performance. Meer

21,78

Verwachte levertijd ongeveer 8 werkdagen

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The Social Organisation of Marketing

paperbackEngels9783319846873 3-8-2018

The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Meer

147,39

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Value in a Digital World

paperbackEngels9783319847320 23-5-2018

An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Meer

43,69

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