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The Art of Digital Marketing for Fashion and Luxury Brands

gebondenEngels9783030703233 18-7-2021

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. Meer

196,19

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Richard George

Marketing Tourism and Hospitality

paperbackEngels9783030641108 9-5-2021

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. Meer

61,99

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Online Impulse Buying and Cognitive Dissonance

paperbackEngels9783030659257 13-2-2022

Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. Meer

74,19

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Emmanuel Mogaji

Brand Management

paperbackEngels9783030661182 3-4-2021

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Meer

86,39

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Bartosz Deszczyński

Firm Competitive Advantage Through Relationship Management

gebondenEngels9783030673376 26-3-2021

Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. Meer

37,59

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Jagdish N. Sheth

Customer Centric Support Services in the Digital Age

paperbackEngels9783031370991 4-1-2025

This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. Meer

196,19

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Non-Fungible Tokens (NFTs)

gebondenEngels9783031072024 2-7-2022

This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product. Meer

49,79

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Management and Marketing of Wine Tourism Business

paperbackEngels9783030092382 1-2-2019

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Meer

196,19

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Ranga Chimhundu

Marketing Food Brands

paperbackEngels9783030093358 25-12-2018

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. Meer

141,29

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Diana Derval

Designing Luxury Brands

paperbackEngels9783030100759 4-1-2019

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Meer

78,99

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Strategic Innovative Marketing and Tourism

paperbackEngels9783030124557 14-8-2020

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Meer

240,99

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Digital Transformation in the Cultural Heritage Sector

paperbackEngels9783030633783 29-3-2022

This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. Meer

180,99

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Online Impulse Buying and Cognitive Dissonance

gebondenEngels9783030659226 13-2-2021

74,19

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Digital Marketing Strategies for Value Co-creation

paperbackEngels9783030944469 23-3-2023

Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. Meer

135,19

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Ogechi Adeola

Digital Service Delivery in Africa

gebondenEngels9783030839086 8-2-2022

The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. Meer

183,99

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Tatiana Gladkikh

Luxury Yachting

gebondenEngels9783030864057 19-11-2021

This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special interest tourism (SIT), luxury yachting is an exclusive area of tourism and practice which operates in a relatively small and niche environment. Meer

196,19

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Tatiana Gladkikh

Luxury Yachting

paperbackEngels9783030864088 20-11-2022

196,19

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Daniele Scarpi

Hedonism, Utilitarianism, and Consumer Behavior

gebondenEngels9783030438753 29-5-2020

This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. Meer

61,99

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Super Signs

GebondenEngels9781912555185 7-3-2019

How to leverage the power of Super Signs - and create exceptional brands. Meer

28,67

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The Values Economy

PaperbackEngels9781912555802 11-3-2021

Establishing new dynamics through a shared consesus of values for better customer, business and client relations. Meer

21,75

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