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This is a new edition of
Strategic Communications for Nonprofits, which was first published in 1999. It is an up–dated, nuts–and–bolts guide to helping nonprofits design and implement successful communications strategies. Meer
Today, the pressure to demonstrate
Marketing ROI has never been greater, and many companies are taking a more
scientific approach to marketing, and treating it as a true business discipline. Meer
The text is a European adaptation of our current US book:
Strategic Market Management, 9th Edition by
David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Meer
Everything you need to know to get started. Franchising for Free If you′ve been considering buying a franchise business, but you′re not sure where to begin, this book will get you started. Meer
The Wall Street Journal predicts that between 50–60% of all goods and services in the U.S. will be sold through network or multi–level marketing methods in this decade. Meer
The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Meer
In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Meer
In some parts of the world, especially in developing markets, category management today remains a stretch goal a new idea full of untapped potential. Meer
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences. Meer
Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing. Meer
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Meer
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. Meer
Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. Meer
The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategies
Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. Meer
The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategies
Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. Meer
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Meer
This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Meer
An expert′s guide to exploring business opportunities in the burgeoning Arab marketplace
This groundbreaking book reveals the myriad opportunities presented by the Arab World′s market of 350 million consumers, who collectively wield the ninth–largest economy in the world. Meer
Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia–Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. Meer
Ditch traditional corporate branding to create a powerful, recognizable brand
Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life–long customers. Meer
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