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Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing. Meer
Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. Meer
Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how–to book provides you with the core marketing management concepts that everyone must know to compete in today′s business environment. Meer
Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Meer
The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Meer
Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. Meer
In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Meer
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company′s good fortune–the customer. Meer
The fifth edition of what was formerly know as
The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. Meer
This cutting–edge book–with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism′s Integrated Marketing Communications department at Northwestern University–offers the latest thinking on the art and science of integrated marketing. Meer
The only advanced marketing textbook specifically focused on the hospitality industry . . .
The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Meer
In some parts of the world, especially in developing markets, category management today remains a stretch goal a new idea full of untapped potential. Meer
This is a new edition of
Strategic Communications for Nonprofits, which was first published in 1999. It is an up–dated, nuts–and–bolts guide to helping nonprofits design and implement successful communications strategies. Meer
"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity––an approach that gains access to consumers′ hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising. Meer
The Wall Street Journal predicts that between 50–60% of all goods and services in the U.S. will be sold through network or multi–level marketing methods in this decade. Meer
Everything you need to know to get started. Franchising for Free If you′ve been considering buying a franchise business, but you′re not sure where to begin, this book will get you started. Meer
A modern, completely updated guide to effective event marketing
As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Meer
52 Weeks of Sales Success, 2nd edition is based on Roberts′ series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales–generating wisdom and closing tools to everyone who is committed to achieving his or her full potential. Meer
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