Internet en social media

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Gary W. Randazzo

Winning Marketing Strategies Using Generative AI

paperbackEngels9781637427309 31-10-2024

36,22

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Eliane Karsaklian

AI Marketing – The Magic That Unites the World

paperbackEngels9781637427804 4-3-2025

44,69

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Eileen Brown

Working the Crowd

PaperbackEngels9781780171265 7-6-2012

Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . Meer

44,31

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Successful Digital Transformation Initiatives in SMEs

gebondenEngels9783031364648 23-7-2023

While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. Meer

57,36

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Smart Business: Technology and Data Enabled Innovative Business Models and Practices

paperbackEngels9783030677800 31-1-2021

This book constitutes revised selected papers from the 18th Workshop on e-Business, WeB 2019, which took place in Munich, Germany, in December 2019. The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major challenges and map out the future directions for e-Business. Meer

60,99

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E-Business and Telecommunications

paperbackEngels9783319302218 2-3-2016

This book constitutes the refereed proceedings of the 12th International Joint Conference on E-Business and Telecommunications, ICETE 2015, held in Colmar, France, in July 2015. Meer

60,99

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Dynamic Business Process Formation for Instant Virtual Enterprises

gebondenEngels9781848826908 25-5-2010

Dynamic Business Process Formation fuses practical needs with theoretical input to present important research innovations in supporting Instant Virtual Enterprises (IVEs). Meer

180,99

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The Role of e-Business during the Time of Grand Challenges

paperbackEngels9783030794538 26-6-2021

This book constitutes revised selected papers from the 19th Workshop on e-Business, WeB 2020, which took place virtually on December 12, 2020. The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major challenges and map out the future directions for e-Business. Meer

60,99

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E-Technologies

paperbackEngels9783319179568 21-4-2015

This book constitutes the refereed proceedings of the 6th International Conference on E-Technologies, MCETECH 2015, held in Montréal, Canada, in May 2015. Meer

60,99

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HCI International 2021 - Posters

paperbackEngels9783030786441 3-7-2021

The three-volume set CCIS 1419, CCIS 1420, and CCIS 1421 contains the extended abstracts of the posters presented during the 23rd International Conference on Human-Computer Interaction, HCII 2021, which was held virtually in July 2021. Meer

60,99

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Mirko Marras

Advances in Bias and Fairness in Information Retrieval

paperbackEngels9783031093159 19-6-2022

This book constitutes refereed proceedings of the Third International Workshop on Algorithmic Bias in Search and Recommendation, BIAS 2022, held in April, 2022. Meer

78,99

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Advanced Information Systems Engineering

paperbackEngels9783030494346 3-6-2020

This book constitutes the refereed proceedings of the 32nd International Conference on Advanced Information Systems Engineering, CAiSE 2020, held in Grenoble, France, in June 2020. Meer

60,99

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Web Information Systems and Technologies

paperbackEngels9783030617493 3-11-2020

This book constitutes revised selected papers from the 15th International Conference on Web Information Systems and Technologies, WEBIST 20109 held in Vienna, Austria, in September 2019. Meer

90,99

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E-Systems for the 21st Century

paperbackEngels9781771882552 3-5-2016

E-based systems and computer networks are becoming standard practice across all sectors, including health, engineering, business, education, security, and citizen interaction with local and national government. Meer

423,84

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Advances in Digital Marketing and eCommerce

gebondenEngels9783031057274 8-6-2022

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. Meer

204,99

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Heidi Krömker

HCI in Mobility, Transport, and Automotive Systems

paperbackEngels9783030783570 6-6-2021

This book constitutes the refereed proceedings of the Third International Conference on HCI in Mobility, Transport, and Automotive Systems, MobiTAS 2021, held as part of the 23rd International Conference, HCI International 2021, held as a virtual event, in July 2021. Meer

60,99

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Lectures in E-Commerce

paperbackEngels9783211836231 17-10-2001

Although only a few years old, electronic commerce offers new ways of doing business that no business can afford to ignore. This book is a collection of selected contributions from renowned researchers who specialize in the various facets of electronic commerce, namely economics, finance, information technology, and education. Meer

60,99

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E-commerce Platform Acceptance

paperbackEngels9783319376776 17-9-2016

This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. Meer

120,99

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Electronic Commerce

gebondenEngels9783319100906 17-2-2015

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Meer

144,99

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HCI in Business, Government, and Organizations: eCommerce and Innovation

paperbackEngels9783319393957 22-6-2016

This volume constitutes the refereed proceedings of the Third International Conference on HCI in Business, Government and Organizations, HCIBGO 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, which took place in Toronto, Canada, in July 2016. Meer

60,99

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