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Rocio Aguilar

Online Brand Communities

gebondenEngels9783319248240 18-12-2015

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. Meer

120,99

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Economics of Grids, Clouds, Systems, and Services

paperbackEngels9783319619194 4-7-2017

This book constitutes the refereed proceedings of the 13th International Conference on Economics of Grids, Clouds, Systems, and Services, GECON 2016, held in Athens. Meer

60,99

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Advances in Production Management Systems. Artificial Intelligence for Sustainable and Resilient Production Systems

paperbackEngels9783030858766 2-9-2022

The five-volume set IFIP AICT 630, 631, 632, 633, and 634 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2021, held in Nantes, France, in September 2021. Meer

216,99

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E-Business and Telecommunications

paperbackEngels9783319302218 2-3-2016

This book constitutes the refereed proceedings of the 12th International Joint Conference on E-Business and Telecommunications, ICETE 2015, held in Colmar, France, in July 2015. Meer

60,99

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Advances in Digital Marketing and eCommerce

gebondenEngels9783031057274 8-6-2022

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. Meer

204,99

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Successful Digital Transformation Initiatives in SMEs

gebondenEngels9783031364648 23-7-2023

While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. Meer

56,98

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Inventing the Cloud Century

gebondenEngels9783319611600 15-8-2017

This book combines the three dimensions of technology, society and economy to explore the advent of today’s cloud ecosystems as successors to older service ecosystems based on networks. Meer

102,99

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Electronic Commerce

gebondenEngels9783319100906 17-2-2015

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Meer

144,99

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Bernardo Nicoletti

Agile Procurement

gebondenEngels9783319610818 2-10-2017

This book is the first of two volumes presenting a business model to add value through Procurement. Including several case studies of successful implementation, it demonstrates how the increasing complexity of the business environment requires a significant intervention on the management of processes and information within individual organizations and through inter-company relations. Meer

224,96

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Human Interface and the Management of Information: Applications in Complex Technological Environments

paperbackEngels9783031065088 29-5-2022

This two-volume set LNCS 13305 - 13306 constitutes the thoroughly refereed proceedings of the thematic area Human Interface and the Management of Information, HIMI 2022, which was held as part of HCI International 2022 and took place virtually during June 26-July 1, 2022. Meer

96,99

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Human Interface and the Management of Information: Visual and Information Design

paperbackEngels9783031064234 29-5-2022

108,99

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Oliver Busch

Programmatic Advertising

gebondenEngels9783319250212 21-1-2016

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. Meer

90,99

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Digital Marketing in the Automotive Electronics Industry

gebondenEngels9783031307195 10-6-2023

The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. Meer

102,99

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Manfred Reichert

Business Process Management

paperbackEngels9783030854683 28-8-2021

This volume constitutes the refereed proceedings of the 19th International Conference on Business Process Management, BPM 2021, held in Rome, Italy, in September 2021. Meer

108,99

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HCI International 2022 - Late Breaking Papers. Interaction in New Media, Learning and Games

paperbackEngels9783031221309 25-11-2022

This proceedings LNCS 13517 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, in June/July 2022. Meer

108,99

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Lectures in E-Commerce

paperbackEngels9783211836231 17-10-2001

Although only a few years old, electronic commerce offers new ways of doing business that no business can afford to ignore. This book is a collection of selected contributions from renowned researchers who specialize in the various facets of electronic commerce, namely economics, finance, information technology, and education. Meer

60,99

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Brett Standard

Shopify

PaperbackEngels9781951345006 7-8-2019

19,55

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Security and Trust Management

paperbackEngels9783030315108 17-9-2019

This book constitutes the proceedings of the 15th International Workshop on Security and Trust Management, STM 2019, held in Luxembourg City, Luxembourg, in September 2019, and co-located with the 24th European Symposium Research in Computer Security, ESORICS 2019. Meer

60,99

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Your Personal Marketing Playbook

PaperbackEngels9781988058474 19-5-2020

17,51

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HCI in Business, Government and Organizations. Information Systems and Analytics

paperbackEngels9783030223373 14-6-2019

This two-volume set LNCS 11588 and 11589 constitutes the refereed proceedings of the 6th International Conference on Business, Government, and Organizations, HCIBGO 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. Meer

89,79

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