Baudewijns neemt in dit boek de lezer mee naar de duistere kant van de digitale wereld. Zijn insiderverhalen beschrijven recente cases uit onder andere België, Nederland en China.
Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.
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Everything you want to know about making positive changes to your website enabling it to get 1st page listings and climb to the top of the rankings of Google, generating huge quantities of targeted traffic and revenue. Meer
Today's modern nations are using increasingly high-tech information systems to power a 'technology revolution'. This book is based on the work of the TechCast Project, conducted at the George Washington University and draws on the knowledge of 100 CEOs, scientists, academics and other experts to compile the best forecast data ever assembled. Meer
For undergraduate and graduate electronic commerce courses.
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. Meer
This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through. Meer
This internationally conducted study of the latest construction industry practices addresses a broad range of Information and Communication Technology applications. Meer
Originally published by Stevenson, Inc., this practical resource offers strategies for nonprofit organizations to connect with more donors, members, and volunteers through their websites, and presents examples of successful website features from a variety of nonprofit organizations. Meer
The selling, marketing, and business tips you need to succeed
eBay is the perfect place to learn the ropes of what it′s like running an online business. Meer
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms. Meer
The modern application server is a complex platform that is the linchpin of an enterprise environment that includes a very wide range of technologies-web document formatting, web protocols, server-side scripts, servlets, applets, programming languages, distributed object technologies, security capabilities, directory and naming services, load balancing, system management, and others. Meer
YOUR ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS.
In this book Christer Holloman, bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best-kept secrets on how to grow your online retail business. Meer
Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice. Meer
There are a lot of e-business security concerns. Knowing about e-business security issues will likely help overcome them. Keep in mind, companies that have control over their e-business are likely to prosper most. Meer
The how–to guide to starting, funding, running, and exiting a successful online business in less than three months
Getting a thriving online enterprise up and running takes more than just a good idea. Meer
How to effectively use Pinterest to market your business, product, or service
Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of pins, usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. Meer
Apply software–inspired management concepts to accelerate modern marketing
In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. Meer
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