Baudewijns neemt in dit boek de lezer mee naar de duistere kant van de digitale wereld. Zijn insiderverhalen beschrijven recente cases uit onder andere België, Nederland en China.
Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.
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The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. Meer
This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Meer
This book constitutes the proceedings of the 17th International Conference on Business Process Management, BPM 2019, held in Vienna, Austria, in September 2019. Meer
This book constitutes the refereed proceedings of the 31st International Conference on Advanced Information Systems Engineering, CAiSE 2019, held in Rome, Italy, in June 2019. Meer
This book constitutes the refereed proceedings of the 15th International Conference on Economics of Grids, Clouds, Systems, and Services, GECON 2018, held in Pisa, Italy, in September 2018. Meer
This book constitutes the refereed proceedings of the 26th China Conference on Information Retrieval, CCIR 2020, held in Xi'an, China, in August 2020. Meer
The five-volume set IFIP AICT 630, 631, 632, 633, and 634 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2021, held in Nantes, France, in September 2021. Meer
Amy Porterfield, host of the top-ranked marketing podcast Online Marketing Made Easy, provides the roadmap to successful entrepreneurship for millions of people. Meer
The three-volume set CCIS 1419, CCIS 1420, and CCIS 1421 contains the extended abstracts of the posters presented during the 23rd International Conference on Human-Computer Interaction, HCII 2021, which was held virtually in July 2021. Meer
This book constitutes the refereed proceedings of the 11th International Conference on Design, User Experience, and Usability, DUXU 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022. Meer
This book constitutes the proceedings of the 19th International GI/ITG Conference on Measurement, Modelling and Evaluation of Computing Systems, MMB 2018, held in Erlangen, Germany, in February 2018. Meer
This book constitutes the refereed proceedings of the 23rd International Conference on User Modeling, Adaptation and Personalization, UMAP 2015, held in Dublin, Ireland, in June/July 2015. Meer
This volume includes the papers accepted for the First International Conference on Electronic Commerce and Web Technologies, which was held in Greenwich, UK, on September 4-6, 2000. Meer
Das Internet hat das Dialogmarketing in den letzten zehn Jahren wesentlich bereichert. Allerdings fehlen meist systematische Abhandlungen über den Einsatz ausgewählter Online-Marketing-Instrumente. Meer
The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. Meer
This book contains the best papers from the International Conference on Web Inf- mation Systems and Technologies (WEBIST 2007), organized by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC), endorsed by IW3C2, and held in Barcelona, Spain. Meer
This book constitutes the thoroughly refereed post-conference proceedings of the Second International ICST on Auctions, Market Mechanisms and Their Applications (AMMA 2011) held in New York, USA, August 22-23, 2011. Meer
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. Meer
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