Internet en social media

Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.

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Barbara Mueller

Dynamics of International Advertising

PaperbackEngels9781433127595 10-8-2017

This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising. Meer

82,-

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Developing B2B Social Communities

paperbackEngels9781430247135 17-9-2013

Developing B2B Social Communities: Keys to Growth, Innovation, and Customer Loyalty explains why business-to-business companies need a robust online community strategy to survive and flourish in today’s changing economy and shows you how to design and execute your company’s strategy successfully. Meer

25,64

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The Definitive Guide to Magento

paperbackEngels9781430272298 17-12-2009

This book takes a comprehensive look at Magento, a robust and flexible e-commerce platform built on the Zend framework. With more than 750,000 downloads, Magento is the fastest growing open source e-commerce solution. Meer

58,54

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Information Security Governance

paperbackEngels9781441946461 5-11-2010

IT Security governance is becoming an increasingly important issue for all levels of a company. IT systems are continuously exposed to a wide range of threats, which can result in huge risks that threaten to compromise the confidentiality, integrity, and availability of information. Meer

120,99

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Convergence of Blockchain Technology and E-Business

PaperbackEngels9780367499198 4-10-2024

The purpose of this edited book is to provide the relevant technologies and case studies in a concise format that will simplify and streamline the processing of blockchain. Meer

80,50

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Road for SEEM. A Reference Framework Towards a Single European Electronic Market

GebondenEngels9780415419956 2-9-2008

“Become the most competitive and dynamic knowledge based economy in the world by 2010” is the major objective of the Lisbon strategy for the European Community. Meer

205,16

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G Hardaker

Wired Marketing – Energizing Business for e–Commerce

paperbackEngels9780471496458 12-4-2001

Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing–related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Meer

75,72

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J Mullen

Email Marketing – An Hour a Day

paperbackEngels9780470386736 21-11-2008

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Meer

32,84

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Statistical Methods in e–Commerce Research

gebondenEngels9780470120125 17-10-2008

This groundbreaking book introduces the application of statistical methodologies to e–Commerce data With the expanding presence of technology in today′s economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Meer

168,51

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Email Marketing By the Numbers

gebondenEngels9780470122457 18-5-2007

Praise for EMAIL MARKETING by the NUM8ERS "At last–a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Meer

23,14

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J Wind

Digital Marketing – Global Strategies from the World′s Leading Experts

paperbackEngels9780471361220 7-2-2001

The first in a series of books from Wharton′s prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e–commerce businesses operating globally. Meer

53,61

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AS Goldstein

Starting on a Shoestring – Building a Business Without a Bankroll 4e

paperbackEngels9780471232889 12-8-2002

Live your entrepreneurial dream with no–or little–money down Where there′s a will, there′s a way. Even if you don′t have start–up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Meer

43,92

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W Bock

Net Income – Cut Costs, Boost Profits and Enhance Opearations Online

paperbackEngels9780471288398 20-8-1997

Net Income Cut Costs, Boost Profits, and Enhance Operations Online Wally Bock and Jeff Senne "From finance to manufacturing, training to customer service, Net Income is an operating manual for producing results. Meer

43,92

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Sterling McKinley

Binge Worthy Branding

PaperbackEngels9780578643588 4-6-2020

18,01

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Olivier Camp

Enterprise Information Systems

paperbackEngels9783030261689 28-7-2019

This book constitutes extended, revised and selected papers from the 20th International Conference on Enterprise Information Systems, ICEIS 2018, held in Funchal, Madeira, Portugal, in March 2018. Meer

60,99

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Maximilian Röglinger

Business Process Management

paperbackEngels9783030266189 23-7-2019

This book constitutes the proceedings of the 17th International Conference on Business Process Management, BPM 2019, held in Vienna, Austria, in September 2019. Meer

60,99

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Information Retrieval

paperbackEngels9783030567248 31-7-2020

This book constitutes the refereed proceedings of the 26th China Conference on Information Retrieval, CCIR 2020, held in Xi'an, China, in August 2020. Meer

60,99

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Advanced Information Systems Engineering

paperbackEngels9783030212896 29-5-2019

This book constitutes the refereed proceedings of the 31st International Conference on Advanced Information Systems Engineering, CAiSE 2019, held in Rome, Italy, in June 2019. Meer

120,99

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HCI in Business, Government and Organizations. Information Systems and Analytics

paperbackEngels9783030223373 14-6-2019

This two-volume set LNCS 11588 and 11589 constitutes the refereed proceedings of the 6th International Conference on Business, Government, and Organizations, HCIBGO 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. Meer

89,79

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Nick Bilton

Hatching Twitter

PaperbackEngels9781444761979 10-7-2014

A blistering drama of betrayed friendships and high-stakes power struggles. Meer

18,99

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