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Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future. Meer
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future. Meer
A practical and step-by-step guide to the basics of CBT updated to include new content on the difficulties and drawbacks of CBT; the differences between formal CBT and informal CBT; the therapeutic relationship; further discussion of specific formulations and compassionate interventions with negative thoughts. Meer
How many times have you been distracted today from what you actually wanted to do? We live in a world of constant connectivity. Distractions lurk around every corner. Meer
The Psychology of Sex is a clear, concise, and engaging introduction to this fundamental and fascinating topic. It takes you on a tour through the different ways that psychologists have framed sex and sexuality, and how these varied understandings both open up and close down different sexual experiences. Meer
Western societies today are facing a crisis of trust. Politicians, journalists, police officers, church officials, CEOs: all are distrusted. Based on a series of popular Psychology Today blogs, this engaging summary reviews the psychological research on trust so that student, practitioner, and members of the public at large understand how people trust others. Meer
We have entered the age of perversion, an era in which we are becoming more like machines and they more like us. The Age of Perversion explores the sea changes occurring in sexual and social life, made possible by the ongoing technological revolution, and demonstrates how psychoanalysts can understand and work with manifestations of perversion in clinical settings. Meer
Concerned with the ways humans develop an organised set of characteristics to shape themselves and the world around them, this is a study of how people come to be 'different' and 'similar' to others, on both an individual and a cultural level. Meer
An essential how-to guide appropriate for trainees and practitioners to give them all the tools they need to develop writing for reflective practice. Meer
Introduction to Qualitative Research Methods in Psychology, gives you a solid foundation in the key principles of qualitative research. This easy-to-follow textbook provides practical guidance through the core methods of data collection, data analysis, and report writing in qualitative research, encouraging you to successfully carry out your own research. Meer
This book provides step-by-step guidance on identifying, understanding and managing countertransference. It pays particular attention to ethical and cultural issues. Meer
This book provides step-by-step guidance on identifying, understanding and managing countertransference. It pays particular attention to ethical and cultural issues. Meer
Lies, Lying, and Liars delves into the psychology of lies, exploring the processes of lying and its far-reaching consequences. Drawing from a rich tapestry of psychology and sociobiology, the book discusses the role of lying and liars in day-to-day life. Meer
The science of our slumber, from the different stages of sleep and how our sleeping patterns change throughout our lives, to what happens when things go wrong. Meer
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