José Luís Reis,
Marisa Del Rio Araujo,
Luís Paulo Reis,
José Paulo Marques dos Santos
e.a.
Marketing and Smart Technologies
Proceedings of ICMarkTech 2022, Volume 1
Gebonden Engels 2023 9789819903320
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Specificaties
ISBN13:9789819903320
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer Nature Singapore
Lezersrecensies
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Inhoudsopgave
<p> </p><p>Artificial Intelligence Applied in Marketing.- Virtual and Augmented Reality in Marketing.- Data Mining and Big Data - Marketing Data Science.- Marketing, Geo-marketing and IoT.- Neuromarketing Technologies.- Machine Learning Applied to Marketing.- Technologies applied to Tourism Marketing.</p>
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan