Market Entry Strategies in Eastern Europe in the Context of the European Union
An Empirical Research into German Firms Entering the Polish Market
Paperback Engels 2006 9783835004948Samenvatting
Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.
Specificaties
Lezersrecensies
Inhoudsopgave
Practical Options for Investors considering Market Entries
The European Union from the Perspective of a Business Investor
The Polish Market - Opportunities and Challenges for German Investors
Factors determining Market Entry Policy of chosen German Companies
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan