Market Entry Strategies in Eastern Europe in the Context of the European Union

An Empirical Research into German Firms Entering the Polish Market

Paperback Engels 2006 9783835004948
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.

Specificaties

ISBN13:9783835004948
Taal:Engels
Bindwijze:paperback
Hoofdrubriek:Leiderschap, Marketing

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Inhoudsopgave

Analysis of Theoretical Approaches to Strategic Issues

Practical Options for Investors considering Market Entries

The European Union from the Perspective of a Business Investor

The Polish Market - Opportunities and Challenges for German Investors

Factors determining Market Entry Policy of chosen German Companies

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        Market Entry Strategies in Eastern Europe in the Context of the European Union