Samah Abu-Assab
Integration of Preference Analysis Methods into QFD for Elderly People
A Focus on Elderly People
Paperback Engels 2012 2012e druk 9783834932334
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.
Specificaties
ISBN13:9783834932334
Taal:Engels
Bindwijze:paperback
Aantal pagina's:223
Uitgever:Gabler Verlag
Druk:2012
Hoofdrubriek:Strategisch management, Strategisch management, Algemeen management
Lezersrecensies
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Inhoudsopgave
<p>The Target Group: Elderly People.- Methods of Preference Measurement.- Quality Function Deployment in New Product Development.- Integration of Preference Analysis Methods into QFD for Elderly People.- Empirical Comparison of Two Integrated Methods and the New Method for Elderly People</p>
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan