The Long Tail of Tourism

Holiday Niches and their Impact on Mainstream Tourism

Paperback Engels 2011 2011e druk 9783834930620
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.

Specificaties

ISBN13:9783834930620
Taal:Engels
Bindwijze:paperback
Aantal pagina's:220
Uitgever:Gabler Verlag
Druk:2011

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Inhoudsopgave

The Long Tail of Tourism; Key Holiday Niches; Mass-Customisation; Revisiting the Tourism Long-Tail Scenario<br>

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        The Long Tail of Tourism