Strategies for Innovators

Name: Strategies for Innovators
Author: Kathrin M. Möslein

HHL Open School Case Book

Paperback Engels 2008 2009e druk 9783834907615

57,06

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Samenvatting

Case book that covers the entire business life-cycle of innovative firms and provide key learnings from successful strategic innovators in various industries. Readers will acquire knowledge on venture creation and growth strategies as well as strategies for open innovation. How to foster an organization's strategic ability to innovate is a constant challenge not only for large multi-nationals, but equally for small and medium-sized firms.

Specificaties

ISBN13:9783834907615

Taal:Engels

Bindwijze:paperback

Aantal pagina's:199

Uitgever:Gabler Verlag

Druk:2009

Hoofdrubriek:Strategisch management, Strategisch management, Inkoop en logistiek

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Inhoudsopgave

Towards Successful Strategic Innovation.- Getting Started.- Grasping the Open School Initiative.- Guided Tour.- Venture Creation.- Venture Creation in Watchmaking: Where Innovation has Tradition.- Strategic Positioning.- Strategic Positioning in Biotech: Where Innovation Can Save Lives.- Business Growth.- Business Growth under Discontinuous Change: Survival of the FITtest.- New Market Entry.- New Market Entry: How to Internationalize a Web 2.0 Firm.- Business Innovation.- Creating Business Innovation out of Traumatic Change.- Service Innovation.- Service Innovation in the IT-Industry: The Need for a Tough Decision.- Open Innovation.- Open Innovation Across Boundaries: How to Craft a Consistent Open Innovation Strategy.