Guanxi and Business Strategy

Theory and Implications for Multinational Companies in China

Paperback Engels 2007 2007e druk 9783790819557
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This book examines a topic of paramount importance to those doing business with China: the impact of personal relationships (guanxi) on business affairs. It shows that the commercial utilization of guanxi with suppliers, customers, competitors and authorities yields significant sustainable competitive advantages. Coverage also assesses guanxi-based business strategies in terms of compliance with legal and ethical standards.

Specificaties

ISBN13:9783790819557
Taal:Engels
Bindwijze:paperback
Aantal pagina's:226
Uitgever:Physica-Verlag HD
Druk:2007

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Inhoudsopgave

The Guanxi System.- Guanxi-Based Business Strategies.- Discussion.

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        Guanxi and Business Strategy