Business Planning – Enterprise 02.09

Enterprise 02.09

Paperback Engels 2002 9781841123158
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Fast track route to rock–solid business plans

Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met.

Includes the low–down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler

Includes a glossary of key concepts and a comprehensive resources guide

Specificaties

ISBN13:9781841123158
Taal:Engels
Bindwijze:paperback
Aantal pagina's:128

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Inhoudsopgave

Introduction to Express Exec
<br />
<br /> Introduction
<br />
<br /> What is Business Planning?
<br />
<br /> The Evolution of Business Planning
<br />
<br /> The E–Dimension
<br />
<br /> The Global Dimension
<br />
<br /> The State of the Art
<br />
<br /> In Practice
<br />
<br /> Key Concepts and Thinkers
<br />
<br /> Resources
<br />
<br /> Ten Steps to Successful Business Planning
<br />
<br /> Frequently Asked Questions (FAQs)
<br />
<br /> Acknowledgements
<br />
<br /> Index

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        Business Planning – Enterprise 02.09