Reputation Management – Marketing 04.05
Marketing 04.05
Paperback Engels 2001 9781841122311Samenvatting
Fast track route to mastering all aspects of reputation management
Covers all the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan
Examples and lessons from some of the world′s most successful businesses, including Unilever, Bitor and Royal Dutch Shell
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world′s smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Specificaties
Lezersrecensies
Inhoudsopgave
<br />
<br /> Introduction to Reputation Management
<br />
<br /> Definition of Terms: What Is Reputation Management?
<br />
<br /> The Evolution of Reputation Management
<br />
<br /> The E–Dimension
<br />
<br /> The Global Dimension
<br />
<br /> The State of the Art
<br />
<br /> In Practice
<br />
<br /> Key Concepts and Thinkers
<br />
<br /> Resources
<br />
<br /> Ten Steps to Making Reputation Management Work
<br />
<br /> Frequently Asked Questions (FAQs)
<br />
<br /> Acknowledgements
<br />
<br /> Index
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan