DA Ricks
Blunders in International Business 4e
Paperback Engels 2006 4e druk 9781405134927
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This new edition of
Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
Features blunders from well–known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
Conserves its well–liked, concise format.
Several well–known blunders from previous editions have been replaced in order to update the lessons learned.
Specificaties
ISBN13:9781405134927
Taal:Engels
Bindwijze:paperback
Aantal pagina's:192
Uitgever:John Wiley & Sons
Druk:4
Hoofdrubriek:Leiderschap, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Preface.
<p>1. Introduction.</p>
<p>The Role of Culture.</p>
<p>The Role of Communication.</p>
<p>Structure.</p>
<p>2. Production.</p>
<p>Location/Layout.</p>
<p>Product.</p>
<p>Package.</p>
<p>Color.</p>
<p>Summary.</p>
<p>3. Names.</p>
<p>Product Names.</p>
<p>Company Names.</p>
<p>Summary.</p>
<p>4. Marketing.</p>
<p>Promotions.</p>
<p>Pricing.</p>
<p>Summary.</p>
<p>5. Translation.</p>
<p>Carelessness.</p>
<p>Multiple Meanings.</p>
<p>Idioms.</p>
<p>Summary.</p>
<p>6. Management.</p>
<p>Cultural Differences.</p>
<p>Labor Relations.</p>
<p>Summary.</p>
<p>7. Strategic Management.</p>
<p>Entry Mode.</p>
<p>Supply Problems.</p>
<p>Complex Problems.</p>
<p>Additional Mistakes.</p>
<p>Summary.</p>
<p>8. Other Areas of International Business.</p>
<p>Legal.</p>
<p>Finance.</p>
<p>Market Research.</p>
<p>Summary.</p>
<p>9. Lessons Learned.</p>
<p>Adaptation.</p>
<p>Nationalism.</p>
<p>Promotion.</p>
<p>Translation.</p>
<p>Market Research.</p>
<p>Conclusion.</p>
<p>Notes.</p>
<p>Index of Companies.</p>
<p>Index of Places.</p>
<p>Index of Products</p>
<p>1. Introduction.</p>
<p>The Role of Culture.</p>
<p>The Role of Communication.</p>
<p>Structure.</p>
<p>2. Production.</p>
<p>Location/Layout.</p>
<p>Product.</p>
<p>Package.</p>
<p>Color.</p>
<p>Summary.</p>
<p>3. Names.</p>
<p>Product Names.</p>
<p>Company Names.</p>
<p>Summary.</p>
<p>4. Marketing.</p>
<p>Promotions.</p>
<p>Pricing.</p>
<p>Summary.</p>
<p>5. Translation.</p>
<p>Carelessness.</p>
<p>Multiple Meanings.</p>
<p>Idioms.</p>
<p>Summary.</p>
<p>6. Management.</p>
<p>Cultural Differences.</p>
<p>Labor Relations.</p>
<p>Summary.</p>
<p>7. Strategic Management.</p>
<p>Entry Mode.</p>
<p>Supply Problems.</p>
<p>Complex Problems.</p>
<p>Additional Mistakes.</p>
<p>Summary.</p>
<p>8. Other Areas of International Business.</p>
<p>Legal.</p>
<p>Finance.</p>
<p>Market Research.</p>
<p>Summary.</p>
<p>9. Lessons Learned.</p>
<p>Adaptation.</p>
<p>Nationalism.</p>
<p>Promotion.</p>
<p>Translation.</p>
<p>Market Research.</p>
<p>Conclusion.</p>
<p>Notes.</p>
<p>Index of Companies.</p>
<p>Index of Places.</p>
<p>Index of Products</p>
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan