F. Becker-Ritterspach
Hybridization of MNE Subsidiaries
The Automotive Sector in India
Paperback Engels 2008 9781349302420
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Samenvatting
MNEs setting up subsidiaries in emerging markets face the ongoing question to what extent they can transfer their home-grown or global organizational models. This book looks at how the cross-border transfer of production models in MNEs is related to strategic choices of firms and different kinds of contextual differences between countries.
Specificaties
ISBN13:9781349302420
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
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Inhoudsopgave
List of Tables List of Figures Foreword; Arndt Sorge Preface and Acknowledgements List of Abbreviations PART I THEORETICAL FOUNDATIONS Introduction Transfer and Hybridization in MNEs Subsidiary Hybridization: Conceptual and Methodological Tools PART II EMPIRICAL RESULTS India's Business Context and the Automotive Sector The Case of Maruti-Suzuki India The Case of Fiat India The Case of Mercedes-Benz India The Case of Skoda Auto India Discussion Notes and References Bibliography Index
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- internet en social media
- it-management / ict
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