Entrepreneurship: Successfully Launching New Ventures -- Global Edition

<h3>PART 1: Decision to Become an Entrepreneur</h3> <ol> <li>Introduction to Entrepreneurship</li> </ol> <h3>PART 2: Developing Successful Business Ideas</h3> <ol start="2"> <li>Recognizing Opportunities and Generating Ideas</li> <li>Feasibility Analysis</li> <li>Developing an Effective Business Model</li> <li>Industry and Competitor Analysis</li> <li>Writing a Business Plan</li> </ol> <h3>PART 3: Moving from an Idea to an Entrepreneurial Firm</h3> <ol start="7"> <li>Preparing the Proper Ethical and Legal Foundation</li> <li>Assessing a New Venture's Financial Strength and Viability</li> <li>Building a New-Venture Team</li> <li>Getting Financing or Funding</li> </ol> <h3>PART 4: Managing and Growing an Entrepreneurial Firm</h3> <ol start="11"> <li>Unique Marketing Issues</li> <li>The Importance of Intellectual Property</li> <li>Preparing for and Evaluating the Challenges of Growth</li> <li>Strategies for Firm Growth</li> <li>Franchising</li> </ol> <p>Glossary</p> <p>Name Index</p> <p>Company Index</p> <p>Subject Index</p>