Model Business Letters, Emails and Other Business Documents

E-book Engels 2015 9781292127644
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

With over 450,000 copies sold worldwide, Model Business Letters has firmly established itself as the definitive guide to clear and effective business writing. This seventh edition has been completely revised and updated to reflect the significant changes in business communication over recent years.

This book contains over 300 sample documents, easy to use examples and practical advice on content, language and style. It will help you to: master modern business writing for any occasion develop great working relationships  use email effectively and write clear, concise messages  write for websites, blogs and social media compose creative and persuasive documents

 

"Shirley teaches in a practical and fun way how to ditch the dinosaur clichés that have no place in modern business writing. There is never a dull moment in her workshops. She has done the same with the 7th edition of her best-selling book Model Business Letters. It's a must-have for everyone who wants to write clear and persuasive business documents."

Alex Tan, HR Manager, Singapore

 

"With our communication today becoming more and more faceless, our writing is more important than ever. Shirley's emphasis on building relationships through effective writing is really essential. In this 7th edition of her popular book, Shirley has given us a practical reference guide providing all the guidance we need as well as samples we can adapt. The new sections on email, social media and online writing are really useful too."

Stephen Choo, PhD, Director and Regional Head of Insight, ASEAN, Hay Group

 

"In her workshops, Shirley has such a friendly and interactive approach that makes everyone feel comfortable. She has done the same in the 7th edition of her popular book, writing in a simple, clear way and giving practical examples."

Carmelia Ng, Organisation Development Manager, Fuji Xerox Singapore

Specificaties

ISBN13:9781292127644
Taal:Engels
Bindwijze:e-book

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Inhoudsopgave

<p>About the author</p> <p>Publisher acknowledgements</p> <p>Preface to the first edition by Leonard Gartside</p> <p>Preface to the seventh edition by Shirley Taylor</p> <p>Introduction</p> <p></p> <p>Part 1 Communication: An Overview</p> <p>1. The importance of building relationships </p> <p>2. Sentence construction matters</p> <p>&nbsp;</p> <p>Part 2 Business Writing Basics</p> <p>3. 21st century business language</p> <p>4. Structuring messages logically</p> <p>5. Presentation matters</p> <p>&nbsp;</p> <p>Part 3 Electronic Communication</p> <p>6. Email etiquette</p> <p>7. Writing online: websites, blogs and social networking</p> <p>8. Customer care online</p> <p>&nbsp;</p> <p>Part 4 Routine Business Transactions</p> <p>9. Enquiries and replies</p> <p>10. Quotations, estimates and tenders</p> <p>11. Orders and their fulfilment</p> <p>12. Invoicing and settlement&nbsp;of accounts</p> <p>13. Letters requesting payment</p> <p>14. Credit and status enquiries</p> <p>15. A typical business transaction (correspondence and documents)</p> <p>&nbsp;</p> <p>Part 5 General Business Correspondence</p> <p>16. Internal correspondence</p> <p>17. Secretarial and administrative correspondence</p> <p>18. Meetings documentation</p> <p>19. Personnel</p> <p>20. Reports and proposals</p> <p>&nbsp;</p> <p>Part 6 Creative and Persuasive documents</p> <p>21. Complaints and adjustments</p> <p>22. Goodwill messages</p> <p>23. Notices, advertisements, information sheets and&nbsp;handouts</p> <p>24. Circulars</p> <p>25. Sales letters and voluntary offers</p> <p>26. Publicity material</p> <p>27. Business plans</p> <p>&nbsp;</p> <p></p> <p>Appendix 1 Spoken and written forms of address</p> <p>Appendix 2 The A-Z of alternative words</p> <p>Appendix 3 How to write reports in plain English</p> <p>Index</p> <p>&nbsp;</p>

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        Model Business Letters, Emails and Other Business Documents