Marketing Manual

Gebonden Engels 2017 1e druk 9781138440999
Verwachte levertijd ongeveer 11 werkdagen

Samenvatting

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: where are we now? where do we want to go? how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.

Specificaties

ISBN13:9781138440999
Taal:Engels
Bindwijze:Gebonden
Druk:1

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        Marketing Manual