Big Data, Big Innovation – Enabling Competitive Differentiation through Business Analytics
Enabling Competitive Differentiation through Business Analytics
Gebonden Engels 2014 9781118724644Samenvatting
A practical guide to leveraging your data to spur innovation and growth
Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un–mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider′s perspective to guide you through pattern recognition, analysis, and implementation.
Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company′s upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock–solid foundation for future growth.
Build an effective analytics team, and empower them with the right tools
Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible
Identify data collection and analysis opportunities and implement action plans
Design the platform that suits your company′s current and future needs
Quantify performance with statistics, programming, and research for a more complete picture of operations
Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed.
Specificaties
Lezersrecensies
Inhoudsopgave
<p>Acknowledgments xvii</p>
<p>Part One May You Live in Interesting Times 1</p>
<p>Chapter 1 Lead or Get Out of the Way 3</p>
<p>The Future Is Now 3</p>
<p>The Secret Is Leadership 5</p>
<p>Notes 7</p>
<p>Chapter 2 Disruption as a Way of Life 9</p>
<p>The Age of Uncertainty 10</p>
<p>The Emergence of Big Data 15</p>
<p>Rise of the Ronin 21</p>
<p>The Knowledge Rush 26</p>
<p>Systematized Chaos 31</p>
<p>Notes 36</p>
<p>Part Two Understanding Culture and Capability 41</p>
<p>Chapter 3 The Cultural Imperative 47</p>
<p>Intuitive Action 48</p>
<p>Truth Seeking 55</p>
<p>Value Creation 62</p>
<p>Functional Innovation 69</p>
<p>Revolutionary Disruption 75</p>
<p>Notes 78</p>
<p>Chapter 4 The Intelligent Enterprise 79</p>
<p>Level 1: Unstructured Chaos 80</p>
<p>Level 2: Structured Chaos 84</p>
<p>Levels 3 5: The Intelligent Enterprise 89</p>
<p>Notes 93</p>
<p>Part Three Making It Real 95</p>
<p>Chapter 5 Organizational Design 101</p>
<p>What Should It Look Like? 102</p>
<p>What Should It Focus On? 107</p>
<p>What Services Can It Offer? 111</p>
<p>What Data Does It Need? 116</p>
<p>Note 124</p>
<p>Chapter 6 Operating Models 125</p>
<p>What s the Goal? 127</p>
<p>What s the Enabler? 135</p>
<p>How Does It Create Value? 140</p>
<p>Notes 148</p>
<p>Chapter 7 Human Capital 149</p>
<p>What Capabilities Do I Need? 150</p>
<p>How Do I Get the Right People? 157</p>
<p>How Do I Keep Them? 162</p>
<p>Notes 164</p>
<p>Part Four Making It Happen 167</p>
<p>Chapter 8 Innovating with Dynamic Value 169</p>
<p>The Innovation Cycle 170</p>
<p>The Innovation Paradox 172</p>
<p>The Secret to Success: Dynamic Value 176</p>
<p>The Innovation Engine 181</p>
<p>Reinventing the Ronin 185</p>
<p>Notes 189</p>
<p>Chapter 9 Creating a Plan 191</p>
<p>Starting the Conversation 191</p>
<p>Defining the Vision 193</p>
<p>Identifying Opportunities 196</p>
<p>Mapping Responsibilities 198</p>
<p>Taking It to the Next Level 201</p>
<p>Note 201</p>
<p>Conclusion: The Final Chapter Is Up to You 203</p>
<p>Glossary 205</p>
<p>About the Author 219</p>
<p>Index 221</p>
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