The Eleventh Commandment – Transforming to ′Own′ Customers

Partial table of contents:
<br />
<br /> MAKING THE PROACTIVE LEAP.
<br />
<br /> Don′t Miss the Moment.
<br />
<br /> LOOKING BEYOND WHAT YOU CAN SEE.
<br />
<br /> Finance Baffles Brains.
<br />
<br /> REVERSING THE LOGIC.
<br />
<br /> The Linear Trap.
<br />
<br /> MOVING MINDS TO MARKETS.
<br />
<br /> Making Missions Market Making.
<br />
<br /> BECOMING THE GATEWAY TO CUSTOMER SOLUTIONS.
<br />
<br /> Redefining Value.
<br />
<br /> BEING ALL THINGS TO SOME PEOPLE.
<br />
<br /> Moving Beyond Segmentation.
<br />
<br /> MAKING COMMITMENT ENDURING.
<br />
<br /> Using Diffusion to Get Commitment.
<br />
<br /> JUMPING INTO THE CUSTOMER′S ACTIVITY CYCLE.
<br />
<br /> The Value Add is the Experience.
<br />
<br /> GETTING INTO THE CUSTOMER′S HIGH GROUND.
<br />
<br /> Changing the Nature of the Customer Relationship.
<br />
<br /> BUILDING NEW COMPETITIVE SPACES.
<br />
<br /> In Search of New Building Blocks.
<br />
<br /> LEARNING TO BEHAVE AS ONE.
<br />
<br /> Altering the Way the Company Really Works.
<br />
<br /> CONVERTING INTENTION INTO VALUE.
<br />
<br /> Success as a Motivator.
<br />
<br /> OPERATING ON TWIN TRACKS.
<br />
<br /> Living with Ambiguity.
<br />
<br /> References, Bibliography and Points of Departure.
<br />
<br /> Index.