Martin Kornberger
- Auteur
Boeken van Martin Kornberger
Martin Kornberger
Brand Society
Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society.
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Carter, Chris
Clegg, Stewart R
Kornberger, Martin
A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy